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Heineken: Social Media Since 1873

http://vimeo.com/88144726

Speaker: Paul Daniel Tholen Social Media Manager Heineken Netherlands Paul Tholen heads up social media for Heineken Netherlands. This consists of both strategic and tactical planning on how to build up (and maintain!) an effective social/digital presence for HNL’s beer and cider brands. Paul’s mission is to make all marketing communication better through the learnings…

Nokia’s Digital Transformation

Speaker: Chris Schaumann, Nokia, VP of Digital Marketing & CRM All Media will be Digital. On any given day, you’re shown 5,000 ads. Global device sales have a huge increase and has been year-on-year since 2009. Now, you have to think about a “digital first” campaign which has taken too long to happen. Now we’re…

GEOX – 7 Days of Rain

Speakers: Richard Holley Digital Communications Manager Geox S.p.A. Richard is now leading the Digital Communications team for the premium Italian footwear brand Geox, where he is overseeing the brand’s integrated digital strategy. GEOX is known for its invention of the “shoe that breathes”, and has created a cult-like following in more than 100 countries with…

KLM: Service is Sales

Speaker: Koen Spiers Social Media Manager KLM Royal Dutch Airlines Responsible for: – Setting up and managing international online (Social Media) campaigns. – Campaign strategy – Developing new (commercial) campaign concepts – The Integration of Social Media in other online-marketing campaigns – The commercial use of Google+ – Social advertising Koen has his job because…

Facebook News Feed Algo: What’s in Store?

Has your brand recently faced drop in number of subscribers on Facebook? Well then, there is a possibility that your brand page is affected by Facebook news algorithm (Facebook’s version of Panda –  I am hoping that Facebook calls their updates something cool like the Dragon Update or Black Ninja… etc…). Most of the marketers…

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