Category Archives: Internet Marketing - Page 4

Facebook News Feed Algo: What’s in Store?

Nordic eMarketing FacebookHas your brand recently faced drop in number of subscribers on Facebook? Well then, there is a possibility that your brand page is affected by Facebook news algorithm (Facebook’s version of Panda –  I am hoping that Facebook calls their updates something cool like the Dragon Update or Black Ninja… etc…). Most of the marketers have been trying to understand this latest news feed update from Facebook and its implications.

What is Facebook News Feed?

News Feed is the center column which gets reflected on user’s profile page. This section shows latest updates, photos, videos, links, likes, app activity from your friends and pages your follow on Facebook. News Feed generally informs about latest information from who all are there in your friends list. Read more »

B2B Influencing complex sales cycles through content

Here is an infographic we created about Influencing complex sales cycles through content in B2B. This is a very undervalued part of the Marketing efforts of B2B companies. This infographic illustrates the impact different content has on various stakeholders through out the path to conversion.

Infographic - B2B Influencing complex-sales cycles through content

The Fast and the Humorous

For a long time now I have been a fan of various forms of motor sports, especially Formula 1. It’s something about the speed and tactical elements that I admire; I like to feed this into my working ethos. But, I mainly enjoy watching F1 on a Sunday, catching-up on some ‘me time’ whilst my kids are occupied with their weekend cartoons.

I admit that F1 is not for everyone, alongside motor sports in general. However, I happened to stumble upon this video currently trending via YouTube that had me in stiches….and everyone else I showed it to for that matter:

Read more »

Measuring online Public Relations’ ROI and impact

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‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders.

But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?

Online press releases offer amazing visibility to a business, both in B2B and B2C. When a piece of news is published over the web, it is circulated to web portals, news sources and search engines. A business is able to enjoy instant visibility by virtue of submitting its press release at press release submission sites. Read more »

Video: Reykjavik Internet Marketing Conference 2013

Video summarizing the 10th annual Reykjavik Internet Marketing Conference 2013.

Some nice links:

http://www.huffingtonpost.com/craig-kanalley/reykjavik-internet-marketing-conference-2013_b_2956855.html

http://yarddigital.com/reykjavik-internet-marketing-conference/

http://www.forbes.com/sites/sap/2013/03/18/content-marketing-what-happens-in-iceland-doesnt-stay-in-iceland/

http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester

http://econsultancy.com/is/blog/62398-northern-lights-on-search-and-social-bing-google-twitter-and-dell-at-rimc13

http://www.holisticsearch.co.uk/2013/03/21/reykjavik-internet-marketing-conference-day-1/

http://www.holisticsearch.co.uk/2013/03/22/reykjavik-internet-marketing-conference-rimc13-day-2/

http://fusionstealth.com/2013/04/reykjavik-internet-marketing-conference-2011/

http://www.stateofsearch.com/event/reykjavik-internet-marketing-conference-2013/

Even more:

The State of Search & Social – #RIMC13

RIMC 2013: Tools of the Trade #RIMC13

The PC is Dead. Long Live Mobile… & the Tablet! #RIMC13

RIMC 2013: Site Architecture the Right Way – Shari Thurow #RIMC13

RIMC 2013: Duane Forrester – First Keynote #RIMC13