Nordic eMarketing study done this year has yielded that it’s better to use short female names when growing link equity through link requesting or asking for link exchange. Over the past 8 months we have been doing tests with female and male names when link requesting and found that when using names like Elisa Turner or Joanne Willow we getter better acceptance than using names like Charlie Houlton or Chris Arne.
Same tests have also told us that using localized names works better when focusing on none English speaking countries. The difference can dramatic but also seems to fluctuate between sectors/verticals as we have found short manly names work better in the B2B steel industry. Bottom line, if you are going in as a link requestor use short female names and localize them if you are leaving the comfort zone of English. Word of caution don’t overdo it Erin Cock for example did not work well.
One of my favourite SEM tools through the years has been the Internet Archive Wayback Machine, it’s provided insight into sites of the past, content, look and feel and I have even been able to retrieve content from crashed sites using their services. Now this great tool has got a well due make-over and is looking good. The GUI and the way that they have made it more simple to use is fantastic, I have however experienced some data collection problems with the screens only showing me the word “soon…” with three dots behind it.
Matt Cutts says “Nooooooo” and wishes he could come through the screen and press your ESC key and Ctrl C and Break, funny guy :-) (he actually is).
According to Mr. Cutts the bottom line is that if you do serve Google one type of content and the user other, it’s cloaking and the “Noooooo” was for that reason. So don’t serve Googlebot content-only (cloak) pages optimized for load speed.
Found this really good article called “SEO as a Marketing Discipline” written by Rishi Lakhani. It illustrates in a very good way the problems the search marketing industry is going through and what it is that is holding back the upper management. It’s a reccomended read for those wanting to understand how we can make this industry more professional.
“I don’t mean ignorance in a negative way – I mean people genuinely don’t understand the work involved behind SEO – especially at the top level of any organisation. Most people use search engines – but most assume their existence and the results pages as part of life.”