Category Archives: Microsoft

Bing Ads updates their Terms and Conditions

Bing AdsBing Ads just updated their Terms and Conditions, the updates are effective starting today.

Here’s a summary of the changes and some additional information on why Bing made these changes:

1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.

2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.

3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.

4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.

If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.

 

Microsoft’s Phil Greenwood talks at RIMC 2012

Here’s a video of Phil Greenwood at RIMC 2012.

Trends in Digital Advertising Market

The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »

Reykjavik Internet Marketing Conference Intro Video

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Does Bing Favor Microsoft Products or Services?

It seems that Bing favors Microsoft products, the Icelandic company DataMarket has been using that name since 2007 and has had it registered since that year. Recently Microsoft announced new services that has the same name. When you search for Datamarket on Google they came number one on both Google and Bing, now it is still number one on Google (The Microsoft DataMarket nowhere to be found) but second on Bing, with the Microsoft services number one.