Category Archives: Microsoft

Bing Ads updates their Terms and Conditions

Bing AdsBing Ads just updated their Terms and Conditions, the updates are effective starting today.

Here’s a summary of the changes and some additional information on why Bing made these changes:

1. Better access to new Bing Ads offerings: Bing Ads are making it easier for their users to take advantage of new Bing Ads features and services. They may identify features that will be automatically added to an account to help improve performance. You may be able to opt out of certain features, while others will become an integral part of their platform.

2. Reach more of Microsoft’s audience: Ads may be included in additional new or current Microsoft offerings.

3. Consolidated billing and payment: Bing Ads is streamlining payment and billing by updating terms so they can bill for various services under a single, convenient agreement. The way you pay and are billed will not change, and current users don’t need to take any action.

4. Management of your account: Bing has made it clearer that account management may be transferred between Microsoft and Yahoo so they can provide their users with the service best suited to their account. Transfers may be based on several factors, such as the amount of advertising bought each month.

If you want to know more about Bing Ads Terms and Conditions in full by signing in to Bing Ads.

 

Microsoft’s Phil Greenwood talks at RIMC 2012

Here’s a video of Phil Greenwood at RIMC 2012.

Trends in Digital Advertising Market

The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers. Read more »

Reykjavik Internet Marketing Conference Intro Video

A short introduction to the Reykjavik Internet Marketing Conference held in Iceland every year. This year there are speakers from Facebook, Bing, Hotels.com, Wall Street Journal, Icelandair, AOL, SAP, Boats.com YouTube and more.

For more information about the Conference go to www.rimc.is/en/

Does Bing Favor Microsoft Products or Services?

It seems that Bing favors Microsoft products, the Icelandic company DataMarket has been using that name since 2007 and has had it registered since that year. Recently Microsoft announced new services that has the same name. When you search for Datamarket on Google they came number one on both Google and Bing, now it is still number one on Google (The Microsoft DataMarket nowhere to be found) but second on Bing, with the Microsoft services number one.

Internet Marketing Conference, Reykjavik Iceland

rimc.isReykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.

You can get more information about RIMC 2010 at www.rimc.is

Yahoo! and Microsoft announce their Search Alliance

As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.

The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.

5 simple steps to optimize your website for Bing, the new Microsoft search engine

bing-search-engine-optimizationAfter all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.

Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.  Read more »

Microsoft counts for 50% of my blogs visits

OK what is up Doc? Microsoft now counts for nearly 50% of total visits at this blog. As I mentioned some days back this has been going on for some weeks now.

The visits according to my Yahoo! Indextools are all from Microsoft.com, WA, Washington and either they are clearing their coockies after each visit or there is big group of people testing/searching. These are all mostly one phrase searches, MSIE 7 and low screen resolutions.

The phrases that I am seeing are search, optimize, content, google and so on.

Sample:
Date:2008-07-05 16:11:19
IP/Host:65.55.109.73 (microsoft.com)
Country: us , WA, Washington

No. of visits: New visitor
Entry page:Optimize Your W…people – Part 2
Visit path:VIEW VISIT PATH – 1 page view
Referrer:http://search.live.com/results…
Search phrase: search
System:Windows 2003
Browser:MSIE 7.0
Language:English (United States)
Javascript:Enabled [1.5]
Monitor color:32 bit
Resolution:800×600
Cookies: Enabled

Google announces a “Flash indexing algorithm”

Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.