Looks like we are getting there, finally – The book I am co-authoring with Anne Kennedy is on Amazon and the date is set. The book is published by Que Biz-Tech and is called “Global Search Engine Marketing: Getting Better International Search Engine Results“. The description is as follows:
Category Archives: MSN and LIVE
The popularity of Internet as a medium of communication and source of information has surged in the recent years and this has also affected the use of digital marketing to woo customers. Businesses today are using a variety of digital distribution channels to reach their customers in a timely, relevant, personal and cost effective manner. Direct emails, Facebook, Twitter, and the apps on smartphone and digital tablets are some of the channels in which brands are effectively connecting with customers.
Five Ways to Avoid Norwegian Prayer Syndrome
1. Make sure your content is relevant to your ad (ie. Are you speaking the same language literally and figuratively on your site as in your ad?)
2. Use your keywords on the page when possible
3. Keep your keywords in the main content of the page when using them
4. Make sure your page loads quickly
5. Show signs of trust on the landing page
What is it, this Norwegian Prayer Syndrom (or problem as some would call it)
Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.
Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam.
Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.
It seems that Microsoft is testing Live Search. I have seen tens of visits to sites directly from “126.96.36.199 (microsoft.com)”, their headquaters in Washington DC – “us , WA, Washington”. This blog has had 8 visits from Microsoft under the search terms “search” and “Google”, here is a sample. These are all new visitors, that means that they are either clearing their cookie or there many testers running these test at the same time. All the testers seam to be using IE7 and 800 x 600 screen resolution.
What also stands out is that most of the time they are not coming to the same landing pages at this blog, I have counted eight so far, what is also something to consider is that when I try to search for the same words I can’t see anything from Optimizer Your Web.
I have gotten calls, over the past days, from clients wondering the same thing, why is Microsoft coming in so often? These search also seem to have it in common that they are nearly all single word searches. This has happened with my clients in the UK, France, Denmark, Iceland and the US.
A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s AdWords product.
There is a great article on this at Dixons Jones Receptional News Site.
You can also read about the Paid Search Study at the Visual Revenue site.
Microsoft lauches their Icelandic versions of Live, thanks me like alot!