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Do search engines trust your website?

Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam. Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine…

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia…

Google announces a “Flash indexing algorithm”

Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time,…

Is Microsoft testing Live Search?

It seems that Microsoft is testing Live Search. I have seen tens of visits to sites directly from “65.55.109.191 (microsoft.com)”, their headquaters in Washington DC – “us , WA, Washington”. This blog has had 8 visits from Microsoft under the search terms “search” and “Google”, here is a sample. These are all new visitors, that…

Is Microsoft Adcenter converting better than Google in Paid Search?

A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s…

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