Category Archives: Nordic eMarketing - Page 2

Airlines plan to increase Internet marketing in the recession

Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.

For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read more »

Use the Internet, It’s 2009

Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.

Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read more »

Most of the top UK PR agencies do not offer online press releases

Recent survey carried out by Bigmouthmedia revealed that 79 out of the 100 top UK PR companies don’t offer online PR services.

Sadly, only 14% of the operations that claimed to have new media covered, published their own blogs. All in all, surprisingly as low as 11% of UK PR consultancies communicate with clients, colleagues and the wider marketplace via their blogs.

Companies nowadays still do not seem to see the real semantic difference between online press releases and digital press releases.

The following figures for October 2008 in the UK show the differences in terms of their relative search popularity:

Online PR 2,900
Online public relations 1,600
Web PR 880
Digital PR 590
Internet PR 260
Internet Public Relations 170
Digital public relations 73

Nordic eMarketing just moved offices

I think we must have made some-kind of a record, we moved 12 desks, servers, phone lines and other office related stuff and got it up and running with in 22 hours.

Nordic eMarketing moved from Sidumuli 15 to Brautarholt 8, 105 Reykjavik. On the third floor you will find Iceland’s largest Creative Advertising Agency (Hvitahusid) and sharing the second floor with us is ABS Media.

The RIMC Internet Marketing Conference and Expo a huge success

Over 300 people attended the Reykjavik Internet Marketing Conference and Expo this year. With companies like WebTrends, Libius, Nordic eMarketing, Indextools, EJS, adServing International A/S and ABS showing their products and services at the Expo and eight speakers, plus a panel of experts for the Q and A the conference showed guests the deeper meaning of Internet Marketing and how to get their message across. For speaker information read my blog post below. For pictures of the Reykjavik Internet Marketing Conference go to http://www.flickr.com/photos/nordic_emarketing/sets/72157603873198127/ and check it out.

Photos from the SMX Stockholm

SMX StockholmThe SMX Sweden was brimming over with high profile speakers and managed to create quite a buzz. Everybody had something to offer to their audience during and after the event… after all it’s all about marketing! Andy started it up and Joost was having a blast (thanks for the compliment on our singing debut.) Zwicky wrote about a cool tool Dixon generously shared with us all. Mel enjoyed it soSMX Stockholm much he can’t wait to do it all over again. Internet Marketeers work hard and play hard as is evident in the images, meticulously filtered for incriminating evidence. Here’s 150 photos from the SMX Stockholm for your perusal. If you missed the show, the next SMX event is coming up in London next week. Kristjan Mar will be there on our behalf… sans camera!

The Search Engine Optimisers Tool Box

I have done these sessions couple of times at the SES, both in London and Sweden and beside doing the site clinic session it’s one of my favourite sitting at conferences and workshops like the SES and Ad-Tech. It´s unbelievable how fast thinks change and the number of tools being developed to help people maximising their search engine marketing efforts.
Check out the My SEO SEM Toolbox, Internet Marketing Tools at the Nordic eMarketing web site I wrote it to follow up my PPT doc on the same topic.

Search engine optimization strategies in short

All marketing through the Internet should include many different marketing methods but it should always with good search engine optimization (US) –  optimisation (UK) strategies.

Before I start I would like to quote my friend Shari Thurow:

“Search friendliness isn’t only about Google, Yahoo!, MSN Search, Teoma, or any other crawler-based search engine or human-based directory. Search friendliness is first and foremost about site visitors. Having a search-friendly site is far more important than having a search-engine-friendly site.”

So having quoted that golden rule let’s start.

SEO strategies
The first thing to remember is that nothing is achieved over night. Search engine optimization is a process. Search engine algorithms is never the same between each engine and they consist of many different elements and can be quite complex. REMEMBER that over doing this might get you banned or demoted by the search engines, there is a very thin line between GOOD SEO strategies and BAD.

What is Search Engine Marketing? Two of the main characteristics are typically referred to as on-page optimization and off-page optimization.

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