Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.
Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read more »
Recent survey carried out by Bigmouthmedia revealed that 79 out of the 100 top UK PR companies don’t offer online PR services.
Sadly, only 14% of the operations that claimed to have new media covered, published their own blogs. All in all, surprisingly as low as 11% of UK PR consultancies communicate with clients, colleagues and the wider marketplace via their blogs.
Companies nowadays still do not seem to see the real semantic difference between online press releases and digital press releases.
The following figures for October 2008 in the UK show the differences in terms of their relative search popularity:
Online PR 2,900
Online public relations 1,600
Web PR 880
Digital PR 590
Internet PR 260
Internet Public Relations 170
Digital public relations 73
I think we must have made some-kind of a record, we moved 12 desks, servers, phone lines and other office related stuff and got it up and running with in 22 hours.
Nordic eMarketing moved from Sidumuli 15 to Brautarholt 8, 105 Reykjavik. On the third floor you will find Iceland’s largest Creative Advertising Agency (Hvitahusid) and sharing the second floor with us is ABS Media.
Over 300 people attended the Reykjavik Internet Marketing Conference and Expo this year. With companies like WebTrends, Libius, Nordic eMarketing, Indextools, EJS, adServing International A/S and ABS showing their products and services at the Expo and eight speakers, plus a panel of experts for the Q and A the conference showed guests the deeper meaning of Internet Marketing and how to get their message across. For speaker information read my blog post below. For pictures of the Reykjavik Internet Marketing Conference go to http://www.flickr.com/photos/nordic_emarketing/sets/72157603873198127/ and check it out.