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Interview with Kristján Már Hauksson COO at SMFB Engine

King of Content at the Content Marketing Norway

Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015

Measuring online Public Relations’ ROI and impact

‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders. But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?…

Speaking at SES “Search, PR and the Social Butterfly” London and NY

I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft Advertising. “RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google…

Does Airbus have a public relations problem?

I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach. It unbelievable how the Internet does not seem to play…

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