Category Archives: ePR

Interview with Kristján Már Hauksson COO at SMFB Engine

King of Content at the Content Marketing Norway

Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing.

Posted by Fanbooster on Wednesday, May 27, 2015

Measuring online Public Relations’ ROI and impact

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‘Online public relations’ is a very powerful marketing tool that is being used widely by the majority of online marketers and business owners to influence multiple stakeholders.

But what exactly makes online public relations an effective online marketing tool? How does online press release distribution result in improving a website’s ranking in major search engines?

Online press releases offer amazing visibility to a business, both in B2B and B2C. When a piece of news is published over the web, it is circulated to web portals, news sources and search engines. A business is able to enjoy instant visibility by virtue of submitting its press release at press release submission sites. Read more »

Speaking at SES “Search, PR and the Social Butterfly” London and NY

I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft Advertising.

“RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google Social Search, Bing, Twitter Search and Yahoo’s Twitter-like moves. With the demise of traditional media outlets and the rise of search and social, PR firms have also gotten a big lift and muscled in on the territory once ruled by advertising agencies. Time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds. Don’t miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.”

The Web is talking and you should listen

The Web is talking and you should listen, there are peple talking about your company, you and/or your services. An Icelandic company Clara is now one of many that is providing the listening service for company’s perfect solution for those that want to hear what is being said online about their services or stakeholders such as staff or even the competition. Clara’s proprietary web crawlers search the web looking for customer insights in news, blogs, comments and forums. The tool automatically sums up the discussion and shows you the results in a clear interactive web-based dashboard. CLARA delivers up-to-date results in close to real time.  What it makes it even more special is that is the only tool that is Icelandic friendly.

Does Airbus have a public relations problem?

I have been speculating about whether Airbus has a public relations problem, after two major accidents involving airplanes from Airbus there is no reaction from the company on the Internet, so they seem to be taking the typical large organization “look but don’t touch” approach.

It unbelievable how the Internet does not seem to play a role in their Public Relations strategy as I mentioned in my previous blog post called When should you use PPC as a part of a PR strategy?.

How do they deal with this? “Actor Ashton Kutcher cautioned his fans on Wednesday that a pilot recommended to him not to fly on Airbus until the manufacturer’s composite tail is declared safe.” – I am afraid that this will not blow over and they need to get their act together if the Internet is not to harm them more.

Airbus use the Internet, use PPC, use online PR, use Twitter and Facebook! Don’t fall into the “Look – Don’t touch” thinking as other major organization seem to have the habid of doing.

Nordic eMarketing does this, works on creating online crisis management solutions for companies and governments to deal with crisis through the Internet using effective online assets.