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From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called "Search, PR and the Social Butterfly ". Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment. Solution: A multilingual multichannel strategy was

Quality Score – Fair and Just

I recently read a book about Quality Score entitled Quality Score in High Resolution by Craig Danuloff. The book really shed light upon the different factors that influence Quality Score calculations. This made me realize that there are currently an endless number of amature and professional blog posts that have

Is Organic Search Cannibalized by Paid Ads?

I was reading an interesting article the other day on why companies advertise their own brand items when they are already ranked no.1 for those items. It is during the course of my reading that I finally got some insight on whether paid search advertisements cannibalize traffic from their corresponding

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