Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but it is free to download also.
The report is a great overview of what companies in the industry are / should be doing when it comes to online.
The full list of chapter titles and contributors can be found below:
Executive Summary – Bas van den Beld
Foreword – Kevin May
Introduction: Surviving ‘Google Travel’ – Jono Alderson
From Teletext to multi-screen: Evolution in the travel industry from 1993-present – Lee Stuart
ZMOT Review: Where the customer journey begins – Google Think Insights
The Online Travel Ecosystem Diagram
Educating the Expedia Affiliate Network – Martin MacDonald
Creating a digital experience at Thomas Cook – John Straw
Housetrip: Finding a place to stay in the ecosystem – Simon Dance
The TripAdvisor business ecosystem: Completing the virtuous circle – Alison Copus
Adriano Comegna Q&A
Kevin Gibbons Q&A
Honest stories: Breathing new life into online travel content – Rob Cowen
Searching For Inspiration in Online Travel Content – Gian Caprini, Jade Conroy
Gus Ferguson Q&A
Digital opportunities in PR: Extraordinary travel campaigns – James Brooke
Building relationships for brands – Andrew Whiteside
British Airways’ multichannel travel content – Case study
Daniel Bianchini Q&A
A persona based approach to search and integration – Stefan Hull
A multi-signal search strategy: Integrating offline brand values with the digital offering – Claire Mason
Stephen Pavlovich Q&A
Inspired by Iceland: An international marketing campaign case study – Kristjan Hauksson
Obermutten: Global interactions on a local scale – Inspired by a post from State of Digital
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The Expedition to Calculate ‘Movie Magic’: The Supporting Statistics
The journey and the quest to quantify movie magic is definitely not a novel perception. For decades, pre-release film tracking has been practiced. 61% of moviegoers turn to online resources when it comes to researching a new movie, i.e. almost half are relying on online resources for valuable and useful information. With the rise in the amount of information and media influences available, there are additional factors that should be taken into consideration. Moreover, as a lot of research is conducted before moviegoers make the final decision to purchase a particular movie ticket, it is integral as well as crucial to take into account all the intermediate steps.Read more »
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Back in May this year (back then I palyed with the data and had great fun), Majestic created a new index called “Majestic Million” – a list of the top 1 million websites, ordered based on the number of referring IPs – or more precisely the number of referring class c subdomains.
The data is available for analysis for anyone, but the whole list remained proporieto. Today (Christmas eve), however, majestic plans to release the ENTIRE INDEX in Excel and TXT formats. So that will be an Excel file with 1 million records available for anyone to use in any way they wish! And for data nerds like me this is truly a Christmas gift.Read more »