SEO Now 2015 is a follow up on the e-book from 2014 and this year our own Kristján Már Hauksson is one of the authors. SEO Now 2015 features commentary from 25 prominent figures, including Eric Enge, Julie Joyce, Mike Grehan, Bill Hunt and Bill Slawski, plus brands including AOL, Expedia, The Home Depot, and TD Bank Group. The eVersion (175 page eBook) of SEO Now 2015 can be downloaded for free at the Linkdex site.
So what is SEO now, in 2015? Why is organic search still so important? What does it take to be visible and be there when people need to find your brand?
Linkdex and State of Digital have collaborated together to produce a travel industry report for 2014. It is clear that 2014 is likely to be an important year for the travel industry so this is a must read for anybody that wants to take the industry seriously. Not only is this a good report/study but it is free to download also.
The report is a great overview of what companies in the industry are / should be doing when it comes to online.
The full list of chapter titles and contributors can be found below:
Executive Summary – Bas van den Beld
Foreword – Kevin May
Introduction: Surviving ‘Google Travel’ – Jono Alderson
From Teletext to multi-screen: Evolution in the travel industry from 1993-present – Lee Stuart
ZMOT Review: Where the customer journey begins – Google Think Insights
The Online Travel Ecosystem Diagram
Educating the Expedia Affiliate Network – Martin MacDonald
Creating a digital experience at Thomas Cook – John Straw
Housetrip: Finding a place to stay in the ecosystem – Simon Dance
The TripAdvisor business ecosystem: Completing the virtuous circle – Alison Copus
Adriano Comegna Q&A
Kevin Gibbons Q&A
Honest stories: Breathing new life into online travel content – Rob Cowen
Searching For Inspiration in Online Travel Content – Gian Caprini, Jade Conroy
Gus Ferguson Q&A
Digital opportunities in PR: Extraordinary travel campaigns – James Brooke
Building relationships for brands – Andrew Whiteside
British Airways’ multichannel travel content – Case study
Daniel Bianchini Q&A
A persona based approach to search and integration – Stefan Hull
A multi-signal search strategy: Integrating offline brand values with the digital offering – Claire Mason
Stephen Pavlovich Q&A
Inspired by Iceland: An international marketing campaign case study – Kristjan Hauksson
Obermutten: Global interactions on a local scale – Inspired by a post from State of Digital
Of late, moviegoers have become more active in discovering and exploring their film options depicting a longer, more planned movie research timeline. On an average, moviegoers consult about 13 sources before they make a decision which movie they must see. Even though, the number of titles released declined by 9% in 2012 vs. 2011, movie searches on Google witnessed a rise of 56% in this same period.
The Expedition to Calculate ‘Movie Magic’: The Supporting Statistics
The journey and the quest to quantify movie magic is definitely not a novel perception. For decades, pre-release film tracking has been practiced. 61% of moviegoers turn to online resources when it comes to researching a new movie, i.e. almost half are relying on online resources for valuable and useful information. With the rise in the amount of information and media influences available, there are additional factors that should be taken into consideration. Moreover, as a lot of research is conducted before moviegoers make the final decision to purchase a particular movie ticket, it is integral as well as crucial to take into account all the intermediate steps.Read more »
In the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing.Read more »
Structured Data and Semantic SEO is a hot topic these days and some feel that in the world of SEO this is the biggest change they have seen in years. Below is a great presentation done by Matthew Brown at the September event for SEMPDX in Portland OR. The presentation covers the latest on structured data markup, Open Graph, Schema.org and data markup for SEO. Some really good insights on the matter.
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French.Read more »
Google rolled out a solution for the problem that multiple language sites started facing due to Panda filter. This key was in the form of ‘hreflang’ and ‘canonical’ tags. This is Google’s way of telling site owners that they should use a regional subtag in their head tag for the website URL. This will help Google search crawlers to figure out the nature of content on each page and its relevance to a search performed. With these tags on websites, Google will comprehend that content on the site is truly intended for that region.Read more »
Back in May this year (back then I palyed with the data and had great fun), Majestic created a new index called “Majestic Million” – a list of the top 1 million websites, ordered based on the number of referring IPs – or more precisely the number of referring class c subdomains.
The data is available for analysis for anyone, but the whole list remained proporieto. Today (Christmas eve), however, majestic plans to release the ENTIRE INDEX in Excel and TXT formats. So that will be an Excel file with 1 million records available for anyone to use in any way they wish! And for data nerds like me this is truly a Christmas gift.Read more »