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Digital asset optimization beyond search – Next Generation SEO

Companies in most cases have from many digital assets that they can play with when communication their message online, simple things as annual reports in PDF’s and Power Point presentations can be optimized and made visible through either own sites and/or such services as Slide Share. Images from the last product launch can play an…

People genuinely don’t understand the work involved behind SEO

Found this really good article called “SEO as a Marketing Discipline” written by Rishi Lakhani. It illustrates in a very good way the problems the search marketing industry is going through and what it is that is holding back the upper management. It’s a reccomended read for those wanting to understand how we can make…

The question of a white hat or a black hat

Just came from a session at the SES called Black hat/White hat “Unconferenced” hosted by Matt McGowan, Publisher & head of U.S. Incisive Media and Mike Grehan, Global VP Content, SES/Search Engine Watch and ClickZ (believe they are merging). Everyone that came to this session was offered a white hat or a black hat to…

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