Category Archives: Seach Engine Optimization - Page 3

85 percent of travel companies make SEO the number one priority for 2010

img-bookingAccording to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.

27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read more »

Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read more »

5 simple steps to optimize your website for Bing, the new Microsoft search engine

bing-search-engine-optimizationAfter all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.

Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.  Read more »

Is it possible to be guaranteed a top 10 ranking on Google or any other search engine?

Unfortunately, Search Engine Optimization (SEO) firms cannot directly control how search engines rank pages. Therefore, many people will tell you that there is no certainty of achieving a top 10 ranking on Google or any other local search engine.

 However, a guarantee of up to 98 percent can be achieved if the following key stages are met and well performed. Read more »

Rock and Roll Google, Caffeine is here

Google has finally lifted the lid on its search engine update, nicknamed “Caffeine” by those closest to it. The new engine will be replacing old faithful and should be much quicker that “old” Google and start showing real time results. This could bring Bing back in the shade and Twitter becomes a second runner up. These updates should secure Google as the dominant search engine. Read more »

Please remember internet marketing when you are creating your new web site

Individuals and organizations spend thousands making their websites, design it, choose the CMS and still do not get visitors to their sites. Companies just forget that the search engines relay on a sound technical foundation of the site to work and design agencies and in most cases CMS companies have no clue what it is that makes them tick.

We just did a project with a company that spend thousands of dollars creating their site, it all looked ok, but there were no Google referrals, it just did not exist in Google. Google had partly indexed it’s first page but beyond that nothing. In this case a small javascript for effect was killing Google’s options to crawl it.

If you are going to use the site to market on the search engines pls. have this in mind

The new rules of public relations and press releases distribution

The Internet has returned public relations to the public! That is you can now take material you want to announce and use the internet to send it out so it accessible to the public, press releases have stopped being limited to the media and a narrow group of stakeholders. Through the likes of eNewsWire you can now reach potentially millions of possible evangelist that are likely to pick up your story and advocate it and when I say millions I mean millions, Face book users in the US are well over 60.000.000 and in the UK they are nearly 18.000.000 and that is just one of the options you have to distribute content through, then there are the hundreds of sites that accept press releases for a free distribution over the Internet and some even direct to the inbox of the media. Read more »

Ad Hijacking through the Internet

Just did a guest post at Search Cowboy’s, titled “Ad hijacking:integrate off- & online advertising” a topic very close to me. You can read the post at the Search Cowboy’s web what I wanted to say here and to underline the problems facing marketer not remembering the Internet crystallizes in the Patrick Dempsey advertisement for L’oreal. As Bos send me the email that the post was I out I was located at a SuperDrug store in London trying to find “oinments” for my face I saw this stand at the store.

Patrick-Dempsey-Avon-Loreal

Get your links through Link-Baiting

A great way of gaining quality inbound links is through link-baiting, that is get people to link to you through the type of content you have on your site.

Here are couple of ideas:

1. Whitepapers and research
2. Interviews and Reviews
3. Tools or Plugins
4. Tips and Advice

Giving people thins is always good and will gain attention, people that then like what you are giving will link-to your give-aways and recommend them. By getting people to link to you through link-baiting you will grow links naturally and hopefully equally so prominence in organic search results.

When you create a link-building strategyit’s vital that you have this in mind but also that you can compliment these efforts by requesting links directly from site owners or through forms if you are looking for links at directories such as Dmoz, JoeAnt, Randburg and so on. Through the years I have been creating multilingual link-building campaigns mixing together link-baiting, link-requesting, online PR, social media bookmarking and link exchange to mention few of the techniques out there, with good success for well over one hundred clients over the past 10 years or so. Read more »

Why it is important not just to open a PPC campaign

We recently worked for a client that wanted us to do a PPC campaign at Google for 3000 pounds, thee campaigns with several ad groups and run it for three or four weeks . The problem was that the campaign was actually not the three campaigns and couple of ad groups, this was four campaigns and some 20 ad groups with all its related keyword clusters. Read more »