Category Archives: SES

From the Archive – Inspired by Iceland Case Study

Posted by on December 7, 2012 No comments

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”.

Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment.
Solution: A multilingual multichannel strategy was created focusing on Google Universal. YouTube/Vimeo Videos were created, Facebook Fan and Like Pages and ad campaigns based on selected demographics, on top of that Twitter bursts and blog posts. The strategy among other was to attach Iceland to high profile brands and names such as John Lennon, Lonely Planet, CNN and general search phrases like music festival, travel destination and so on. Targeted phrases had close to ten million monthly searches. Read more »

Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Posted by on July 27, 2012 No comments

Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator.

Session name:
Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Session Description:
Aiming for Europe? It’s not as easy as you might think. Though allied under the EU, European countries are each unique, with diverse cultures, languages, and searcher behavior. Google owns nearly all the search market share across Western Europe, which simplifies search marketing platform issues, However, helping Google bot understand just which market you are after is more complex, especially when languages cross borders, as do German and French. Read more »

Speaking at SES “Search, PR and the Social Butterfly” London and NY

Posted by on February 17, 2011 No comments

I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft Advertising.

“RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google Social Search, Bing, Twitter Search and Yahoo’s Twitter-like moves. With the demise of traditional media outlets and the rise of search and social, PR firms have also gotten a big lift and muscled in on the territory once ruled by advertising agencies. Time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds. Don’t miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.”