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From the Archive – Inspired by Iceland Case Study

Found this as I was going through my slides, this is from a session I did at SES New York called “Search, PR and the Social Butterfly ”. Problem: Iceland is hit by a Volcano that halts most flight traffic and threatens tourism at a critical moment. Solution: A multilingual multichannel strategy was created focusing on…

Global SEM: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets

Kristjan Mar Hauksson speaking at the SES in San Francisco on Global Search Engine Marketing with Anne Kennedy as my co-speaker and Michael Bonfils as the moderator. Session name: Turn Right at Reykjavik – How to Reach Europe’s Biggest Markets Session Description: Aiming for Europe? It’s not as easy as you might think. Though allied under…

Speaking at SES “Search, PR and the Social Butterfly” London and NY

I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft Advertising. “RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google…

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