Speaking at SES NYnext week on Social Media and Gulltaggen Oslo on the 12th of April on Multilingual Internet Marketing. Both events have some fantastic speakers and I am looking forward taking part. At the SES in New York I am speaking on a session called “Search, PR and the Social Butterfly” with Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising and Lisa Buyer, President & CEO, The Buyer Group. The session is being moderated by Greg Jarboe, President & Co-Founder, SEO-PR.
Category Archives: Social media - Page 2
I will be speaking at SES London and New York on a session called Search, PR and the Social Butterfly with a good friend of mine Mel Carson, Microsoft Advertising Community Manager at Microsoft Advertising.
“RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google Social Search, Bing, Twitter Search and Yahoo’s Twitter-like moves. With the demise of traditional media outlets and the rise of search and social, PR firms have also gotten a big lift and muscled in on the territory once ruled by advertising agencies. Time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds. Don’t miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.”
Anne Kennedy founder of the US based Beyond Ink will be speaking next Wednesday on Social Media Marketing, focusing on Facebook. Other speakers are Gisli Brynjolfsson from design agency Hvitahusid and Sindri Bergman from Digital and Sons. This is a morning session that lasts from 08:30 to 10:10. Session moderator is Kristjan Mar Hauksson from Nordic eMarketing. The event is held in cooperation between Nordic eMarketing and Hvitahusid and is to address social media tactics and strategies, both locally and Internationally. The event is by invitation only and there are limited seats.
I recently found this fantastic tool called Social Mention, a real time search platform.
Been playing around with it and found it to be really useful for several things but mostly to get a feel for the general buzz out there. The tools is limited when it comes to other languages out-side of English, but I am sure that it will be fixed as the tool develops.
I have tested their alert services and they work great take what Google does with their alerts little further adding sites and mentions that Google does not include. Their alert are however limited to only one delivery per day, while Google is quite dynamic and delivers material as it happens.
Verdict: Great tool, worth using and best of all it is free!
According to MSN Twitter traffic is 55% men, 23.02% of the traffic comes from users aged 18 – 24 with 18 and younger at around 23%. The age group 50+ counts for around 16% of Twitter traffic and by the looks of it users belonging to the older demographics are starting to use Twitter more and more.
Traffic to Twitter seems to be balancing as the USA now counts for 30.5% of traffic according to Alexa with India at 8.4% coming second and Japan third with around 8.1%. According to MSN those searching online for the keyword “twitter” seem to match the user behaviour above with about 56% of searcher being male and 23% aged 18 – 24.
After being elected the Mayor of Reykjavik, Iceland opened up a Facebook account to report his daily activites. This week he published a video mixing together a Rick Astley and Nirvana video. It seems that Facebook does not like the Mayors mix of the two songs or Rick Astley is a special favourite of Facebook. It looks as Jon Gnarr needs to open up a new account and start from scratch.
Sheryl Sandberg COO of Facebook gave a speech at the Consumer 360 conference claiming that Facebook could survive without email. She said “”In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email (I can’t imagine life without it) is probably going away. So what do teenagers do? They SMS and increasingly they use social networking.”
The question is Could Facebook Even Survive Without Email?
Are marketers closing the database of human intention and reaching the holy grail of marketing, with 100% transparency of the users, the people they are targeting? This evolution can be traced back to 2001 when Google opened Google Zeitgest and with that we could see and understand better the searcher and use that data to help us get better results. Microsoft opened their MSN AdLab tool and with that the dimension of age and gender was added to the equation.
Then entered the world of social media and the applications and tools that came with it and now with opt in “Check-in” applications so now the gap has been closed from the purchase and onsite analytics, to the query, from there to the social graph like who I am and who I know. From there we have the status update though micro-blogging , what am I doing and now with the help mobile phones “where am I”.
The “Check-in” is a statement of “here I am what do you have to offer?”
In August 2009 Google famously changed their algorithm and how they value current events, but different from the 2003 Florida update this change to how they value content and display search results seamed to roll out rather peacefully and in some cases unnoticed.
I have been monitoring how this has changed the search engine and it seems that the Google Caffeine update is to putting growing prominence on real-time search within search results. Specifically on Twitter and other real-time communication tools.
This might explain a post on Search Engine Land that the Caffeine update really had not been rolled out fully and is slowly being implemented throughout Google’s data centres.
But what did this update incorporate? First and foremost it was Google keeping their competitors away, there was a lot of buzz about Twitter’s real-time search options and Microsoft had just rolled out their “decision making search engine” Bing. Real-time search was the thing and Google needed to come out with an update and that they did.
Google had some years back introduced their Google Universal search, were they mixed together various results on their organic results pages, when searching on a topic you could find various channels such as web, blog, news, shop, PPC, image and video being mixed together. What Google did with the Caffeine update was to take this even further and put more emphasis on current events and blend them with the more tradition results in a kind of a “ticker style” where things happened in a more dynamic way.
What they also did with this update was to take the emphasis slightly of inbound links (still very important) and put on good copy, other things we have noticed but I am not sure if we can directly relate to this update is the emphasis on URL’s, that is the text between the www and the .TLD/ccTLD.
According to this update two companies in the same industry, let’s say car rental, one has an URL with their brand in it such as www.alp.is has a handicap when compared with a car rental URL like www.carrentals.is.
Having car rental in the URL gives the later URL more chance of visibility, one more box ticked in how Google values that URL. My research has however shown that Google has a limit on how it values the URL so something like “verycheaprentalcarsreykjavik.is” are likely to rise a spam alert, prompting a Google rep to manually review the site for spam tactics or even worse Google just demoting the site or even removing it from it’s index.
There is a massive opportunity for marketers to look pass their traditional emphasis on their own site but also to use Twitter, blogs, online press releases and other channels that can provide an alternative option to visibility based on how Google now places emphasis on current events.
Just came from a session at the SES called Black hat/White hat “Unconferenced” hosted by Matt McGowan, Publisher & head of U.S. Incisive Media and Mike Grehan, Global VP Content, SES/Search Engine Watch and ClickZ (believe they are merging). Everyone that came to this session was offered a white hat or a black hat to wear, in my case I got the black.
Not that I am a black hat in the sense that I use under the radar none ethical tactics when marketing online, nobe more because that the size of the black hat fitted my head better. Great session that taught me black hats have bigger heads than white hats or that Matt and Mike did not order enough hats for people with big heads, either way fantastic session and great fun!