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Fantastic content marketing case – Statoil Retail and Fuel

Content Marketing Case Study - SMFB Engine

Statoil in cooperation with the creative agency SMFB came up with the fantastic idea of the „Real Precision“ where the Finnish Juha-Pekka Perämäki an operator of 8 ton excavator prepares and feeds an hot dog to a friend of his. Statoil Real Precision Content Marketing Case Study is a real good sample of how to…

#RIMC 16 on its way – Digitalization of Marketing

RIMC 2016 is coming

Yet again attracting international speakers Reykjavik Internet Marketing Conference or RIMC (#RIMC16). This year we have great speakers lined up from Hotels.com, SMFB Engine, Lloyds Bank and more. As before, the 2106 conference is highly recommended for any business person, corporate or small enterprises, engaged with digital marketing, including social media, content marketing, branding on the web,…

Free eBook: You need to create measurable KPI’s for your content marketing

Content Marketing free eBook

Content marketing is a vague term and I must admit that I am still developing my take on it. As I stand now I believe that content marketing is about any content. It could be a banner, a blog post, or an article in a paper. The only think it has to have is purpose and KPI’s…

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