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Adobe’s Digital Intelligence Briefing is out

Its a changing world

Digital Intelligence Briefing is out – Loads of inter sting insights based on a global survey of 7000 marketing professionals and has data from 2015 to compare. The bottom line is that as 2016 dawns it is clear that the opportunities that marketers have have never been greater. Key findings include Marketers’ strategic priorities for…

Fantastic content marketing case – Statoil Retail and Fuel

Content Marketing Case Study - SMFB Engine

Statoil in cooperation with the creative agency SMFB came up with the fantastic idea of the „Real Precision“ where the Finnish Juha-Pekka Perämäki an operator of 8 ton excavator prepares and feeds an hot dog to a friend of his. Statoil Real Precision Content Marketing Case Study is a real good sample of how to…

Free eBook: You need to create measurable KPI’s for your content marketing

Content Marketing free eBook

Content marketing is a vague term and I must admit that I am still developing my take on it. As I stand now I believe that content marketing is about any content. It could be a banner, a blog post, or an article in a paper. The only think it has to have is purpose and KPI’s…

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