Category Archives: Technology

Tools of the Trade: SEO

SEO ToolsIn the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing. Read more »

Social Mention a real time search platform

I recently found this fantastic tool called Social Mention, a real time search platform.

Been playing around with it and found it to be really useful for several things but mostly to get a feel for the general buzz out there. The tools is limited when it comes to other languages out-side of English, but I am sure that it will be fixed as the tool develops.

I have tested their alert services and they work great take what Google does with their alerts little further adding sites and mentions that Google does not include. Their alert are however limited to only one delivery per day, while Google is quite dynamic and delivers material as it happens.

Verdict: Great tool, worth using and best of all it is free!

The Internet Archive Wayback Machine has been updated

One of my favourite SEM tools through the years has been the Internet Archive Wayback Machine, it’s provided insight into sites of the past, content, look and feel and I have even been able to retrieve content from crashed sites using their services. Now this great tool has got a well due make-over and is looking good. The GUI and the way that they have made it more simple to use is fantastic, I have however experienced some data collection problems with the screens only showing me the word “soon…” with three dots behind it.

Facebook thinks email is dying

Sheryl Sandberg COO of Facebook gave a speech at the Consumer 360 conference claiming that Facebook could survive without email. She said “”In consumer technology, if you want to know what people like us will do tomorrow, you look at what teenagers are doing today, and the latest figures say that only 11% of teenagers email daily. So email (I can’t imagine life without it) is probably going away. So what do teenagers do? They SMS and increasingly they use social networking.”

The question is Could Facebook Even Survive Without Email?

The question of a white hat or a black hat

Just came from a session at the SES called Black hat/White hat “Unconferenced” hosted by Matt McGowan, Publisher & head of U.S. Incisive Media and Mike Grehan, Global VP Content, SES/Search Engine Watch and ClickZ (believe they are merging). Everyone that came to this session was offered a white hat or a black hat to wear, in my case I got the black.

Not that I am a black hat in the sense that I use under the radar none ethical tactics when marketing online, nobe more because that the size of the black hat fitted my head better. Great session that taught me black hats have bigger heads than white hats or that Matt and Mike did not order enough hats for people with big heads, either way fantastic session and great fun!

Yahoo and Twitter partnership

Last year Microsoft and Google told about their partnership with Facebook and recently Yahoo! and Twitter started their cooperation. This will add to Yahoo! services by allowing Yahoo members to access their personal Twitter accounts across the portal’s online properties like Yahoo! mail, Flickr etc. Yahoo! has been known for it’s stable audience and brands using Twitter should benefit from that.

Internet Marketing Conference, Reykjavik Iceland

rimc.isReykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.

You can get more information about RIMC 2010 at www.rimc.is

We say yes to free hotel Internet

John Park is our man in the UK; he is a Scottish MSP and believes that hotel broadband should be free. As frequent travelers to the UK we agree, it should be a part of the cost. John has asked the Scottish tourist board and the British Hossbitality Association to include internet access in ratings. As business travelers to the UK we support this activity.

Is the speed of your web page an important ranking factor for Google?

Fast-Loading-WebsiteA few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.

Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google.  Experiment if you can and share your results, here are some easy to make changes: Read more »

Enterprise web CMS solutions

A Enterprise Web content management or web CMS is a jungle that not all companies seam to be ready to enter. Content Pushing instead of Pulling, Multi-Lingual Support,  .Net or PHP and even Java? I see again and again even the biggest companies spending millions of dollars on their advertising campaigns and then not being able to deal with the traffic that comes in.  Read more »