Category Archives: Technology - Page 3

Omniture really happy about Yahoo buying Indextools

I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”

Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.

What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.

Read this: Yahoo buys indextools 80% of the functionality of Omniture for free

More on Google, the Google paranoia

Been doing research on Google and how it collects data and among other information we found was this blog, couple of good articles, http://mountainrunner.us/ict/ - read this blog post http://mountainrunner.us/2006/02/google.html

Google knows* what we search for and click over to, what we have on our desktop, what we click on, where we surf, what travels we book, whats news we read, what emails we send or read, what places we like to look at and now they could know our DNA. I really, really hope they do store my data in a secure environment, Google could potentially be a ticking privacy bomb.

“Google has the right to control the quality of the inputs, but at what point might Google become a public good? Or too big? Can it become too big? Might it become a new Common, in the traditional almost quaint notion? Charles Clover, writing in Internationale Politik, reminded me of Grotius’s Mare Liberum that established the ocean as a common and of John Selden’s refinement, Mare Clausum, establishing sovereignty over sea closest to its territory. ”

* Google products

Google Search
Google Analytics
Google Toolbar
Google Dekstop Search
Google Earth
iGoogle
Google News Alerts
Google WebMaster Tools
Gmail
Picasa
Mobile search
Google Notebook

More tools here http://en.wikipedia.org/wiki/List_of_Google_products

Finally, to click out, I am referring a link to this cartoon http://google.blogspace.com/archives/000759 and if you want to search in peace try Scroogle – http://www.scroogle.org/ 

Google gets better at Icelandic

Google learns IcelandicAs you know we have written about Google and the mistranslations for the Google.is. Not only have they fixed that but also are getting much better at Icelandic than expected, very much so that we can see strong indications of Google starting to understand Icelandic and it’s grammar. We will be looking at this further, doing some tests and reporting back later with our findings. Kudos to the multilingual team at Google for showing our old Viking language the respect it deserves, we at Optimize Your Web forgive you the “Freysta gæfunar” and “leita á vefur” misspellings.

Ask comes out with the AskEraser

Google and the others store their search data for 18 months or as long as the laws permit. Over the period of 18 months they have pretty much mapped you as a person. Ask has brought out what is called AskEraser and gives you the ability to immediately erase your search data. The question is, is this the answer to all our privacy concerns or just one more web tool that fails?

What is it that we are looking for relevant search results, the place where Google dominates or privacy? You can manually and even automatically delete your user data from Internet Explorer. I am not sure ASK is showing a decent attempt at web anonymity, but is that what people are looking for or?

The “nevers” of online activities

Have you seen Here are some escape-reports.com? Go there! Here are some NEVERS of online activites in the UK.

93% of Britons have never done any buying and selling of shares online
35% have never listened to music online
73% have never downloaded podcasts (or was it vodcasts)
50% have never done any online banking (and this 2007)
60% have never downloaded music legally (90% never illegally)
43% have never surfed the internet for banking and finance information

Great site with stats on at least 8 or 10 countries including UK, Sweden and Denmark to mention few 

We don’t have to go to the moon, Google takes care of it!

Found this post at WebPro News titled “Google Moon Gets Major Updates” and thought I would share it with the world and those on the moon with internet connection to earth.

According to Michael Weiss-Malik, a software engineer, on the Google LatLong Blog, “it brings higher-resolution map imagery, text search, and photos and stories from every Apollo landing”.

And the even “included street view-style panoramas of the moon’s surface, taken by the Apollo astronauts” how about that!? I like Google earth (and Moon) but for a good map of Iceland it’s Map24.

Will there be life for WEB 0.0 stuff after WEB 2.0?

You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!

From web 1.0 to Web 2.0 in ten years… Is 3.0 really upon us?

Remember when Office was Office 95? In a couple of steps it became Office XP and now it is Office 2007, soon to be obsolete. All that time the Web was just the good old Web 1.0… Or was it?

It’s my belief that we have gone way past web 2.0 and throughout the years development has jumped faster than from 1 to 2 in the last 10 years or so. If that is not the case at least going from 1.002 to 1.035 and from there to 2.0 might it be that 2.0 is actually still just a part of 1.0 and we have reached something around 1.0345. Is everyone confused yet?

This all started with the appearance of PC’s, file systems, FTP , email and USENET . Then came SQL, Gopher, HTTP, Java, Flash and from there emerged AJAX and Mashups among other technologies, not to forget the little matter of the whole social spectrum and all that jass. Really, what’s the real development now? I mean Flash was a great addition and, giving us the option to do real interactive animations and so on, may have been the first step to 2.0.

What will the future bring us? Is it the Semantic Web, semantic databases as Tim Berners-Lee predicted? Will the web become “Machine readable”…intelligent even? Probably, but I belive that this will be more an integrated part of the whole. How? That’s for the “Nostradamuses” of the Ineternet world to predict and for the “Edisons” to show us.

I do agree that the web will continue to develop at a fast pace for the next year, but I am not sure that anything monumental will happen in the next two or three years and we should focus on mastering what we have.

It’s my feeling that we’re wasting too much energy trying to foresee what cards will be dealt in the future while we are not playing well enough with the hand we already have. The web 2.0 and web 3.0 are fad words and in fact have no actual meaning in the minds of most “experts”, let alone “regular people”.

Just when the marketing sector is learning the ropes with the internet as a marketing medium, do we really have to go and complicate it all by telling everybody that we have passed static sites? That everyone should be using Ajax and looking into social search?

At least I know what I’m going to do. There’s life in the old dog yet and I am going to bet on traditional Internet Marketing for at least the next year or so. Let’s still focus on the real world, because in real life the majority of “normal folks” aren’t inflicted with our constant desire to upgrade to the latest software. Most end users are not technically savvy and when we market our products and services on the internet we need to bear that in mind.

Talking about WEB 2.1 or around that number

Found one of coolest webs I´ve seen in a long time, grocery price comparence web on steroids. I am not joking it’s really, really cool, but not only that it is useful and even better actually helps you save money and eat healthier. Imagine that!?

Here is a scenario, you’ve been using Colgate toothpaste since you started brushing, but now you feel that they are getting to expensive so what do you do you ask this online program to find you an alternative but you want to save minimum £5 a year and justify couple of more beers at the pub.

Not only does it do that it also finds the nearest supermarket selling the product and shows you a picture of it and if you like you can get it delivered to your dopr step.

A site worth checking out, to check out this grocery price comparence site go to www.myshoppingcart.co.uk and play around with it. If you are missing a zip code find one at Google Maps UK.

The Search Engine Optimisers Tool Box

I have done these sessions couple of times at the SES, both in London and Sweden and beside doing the site clinic session it’s one of my favourite sitting at conferences and workshops like the SES and Ad-Tech. It´s unbelievable how fast thinks change and the number of tools being developed to help people maximising their search engine marketing efforts.
Check out the My SEO SEM Toolbox, Internet Marketing Tools at the Nordic eMarketing web site I wrote it to follow up my PPT doc on the same topic.

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