Category Archives: Web 2.0

Online marketers closing the database of human buying intent

Are marketers closing the database of human intention and reaching the holy grail of marketing, with 100% transparency of the users, the people they are targeting? This evolution can be traced back to 2001 when Google opened Google Zeitgest and with that we could see and understand better the searcher and use that data to help us get better results. Microsoft opened their MSN AdLab tool and with that the dimension of age and gender was added to the equation.

Then entered the world of social media and the applications and tools that came with it and now with opt in “Check-in” applications so now the gap has been closed from the purchase and onsite analytics, to the query, from there to the social graph like who I am and who I know. From there we have the status update though micro-blogging , what am I doing and now with the help mobile phones “where am I”.

The “Check-in” is a statement of “here I am what do you have to offer?”

Do you need TV? I don’t have one

According to IBM survey on “television sets are losing ground to the internet”, conducted in 2007, 66 percent responded spent one to four hours in front of the television versus 60 percent on the internet. That was 2007.

So 2009, television is in one corner of the arena and Internet is in the other. Who is going to be the winner?

I personally have not had TV over 5 years, do not miss it or use it. Among the people I know, I am not the only one. Since getting my own place my dear Internet has replaced TV, radio, books, magazines, newspapers and occasionally telephone. The amount of online resources offers every thing from broadcasts, cartoons, radio to any entertainments.

The power behind Internet is the choice of information. What to watch, listen, and read, when or how long as well as freedom to share my opinion about anything that is happening in the world. TV shows, music, news, chatting, working, study, reading, games anything really. Read more »

Rand Fishkin Keynotes

reykjavik-internet-marketing-conferenceWelcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.

We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.

He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?

Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.

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International Search Summit in Oslo has started

Firstly check out the Reykjavik Intenret Marketing Conference Expo – Or RIMC next week, 20th of March.

“Russia is the fastest growing search market in Europe but it’s easiest to get you money out of Brazil” Says Andy Atkins Kruger in his presentation. The emerging markets are Brazil, Russia, India and China or BRIC as it’s called. Russia is quite target-able through cities as some are larger than the whole population of countries in Europe.

The conference just started and It looks good, John Brenne of Webcertain Oslo gave a good introduction of things to come and Andy took over and is now talking about the the diffirent language markets focusing on the above BRIC.

India is a market that not so many target, it seams a forgotten market. The growth of Internet usage is great, even though the country only holds only 10% of the Asian Market. Read more »

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.

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