Category Archives: Web 2.0

Online marketers closing the database of human buying intent

Are marketers closing the database of human intention and reaching the holy grail of marketing, with 100% transparency of the users, the people they are targeting? This evolution can be traced back to 2001 when Google opened Google Zeitgest and with that we could see and understand better the searcher and use that data to help us get better results. Microsoft opened their MSN AdLab tool and with that the dimension of age and gender was added to the equation.

Then entered the world of social media and the applications and tools that came with it and now with opt in “Check-in” applications so now the gap has been closed from the purchase and onsite analytics, to the query, from there to the social graph like who I am and who I know. From there we have the status update though micro-blogging , what am I doing and now with the help mobile phones “where am I”.

The “Check-in” is a statement of “here I am what do you have to offer?”

Do you need TV? I don’t have one

According to IBM survey on “television sets are losing ground to the internet”, conducted in 2007, 66 percent responded spent one to four hours in front of the television versus 60 percent on the internet. That was 2007.

So 2009, television is in one corner of the arena and Internet is in the other. Who is going to be the winner?

I personally have not had TV over 5 years, do not miss it or use it. Among the people I know, I am not the only one. Since getting my own place my dear Internet has replaced TV, radio, books, magazines, newspapers and occasionally telephone. The amount of online resources offers every thing from broadcasts, cartoons, radio to any entertainments.

The power behind Internet is the choice of information. What to watch, listen, and read, when or how long as well as freedom to share my opinion about anything that is happening in the world. TV shows, music, news, chatting, working, study, reading, games anything really. Read more »

Rand Fishkin Keynotes

reykjavik-internet-marketing-conferenceWelcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb.

We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage.

He is starting with something of a summary of methods used in internet marketing: blogging, SEO, PPC and the like. Which of these channels is appropriate for me as a company?

Rand’s personal feeling is that Conversion Rate Optimization is the crème de la crème of internet marketing…despite the fact that he works in SEO. Landing Page Optimization is important in bumping up the conversion rate. In fact, a simple experiment SEOmoz conducted increased the CR from 1.8 to 2.2 – meaning several million dollars extra revenue per year.

Read more »

International Search Summit in Oslo has started

Firstly check out the Reykjavik Intenret Marketing Conference Expo – Or RIMC next week, 20th of March.

“Russia is the fastest growing search market in Europe but it’s easiest to get you money out of Brazil” Says Andy Atkins Kruger in his presentation. The emerging markets are Brazil, Russia, India and China or BRIC as it’s called. Russia is quite target-able through cities as some are larger than the whole population of countries in Europe.

The conference just started and It looks good, John Brenne of Webcertain Oslo gave a good introduction of things to come and Andy took over and is now talking about the the diffirent language markets focusing on the above BRIC.

India is a market that not so many target, it seams a forgotten market. The growth of Internet usage is great, even though the country only holds only 10% of the Asian Market. Read more »

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia Sonera.

The report divides digital media consumers up into four different categories, “tech parents”, “iToddlers”, “infomaniacs” and “IT high society”. The latest group is defined as the most important and influential one. The report even appoints the “IT high society” as the new “upper class” of digital media consumers.

Read more »

Airlines plan to increase Internet marketing in the recession

Despite trends in former recessions of decreased marketing, there are signs that many companies might keep their marketing efforts unchanged or even increased this time around.

For the airline industry which is traditionally very recession sensitive, this might be particularly true. The flight industry magazine, Airline Business, in its latest issue publishes the results of a survey conducted among 22 top level airline executives. The surveyed focuses on the airlines marketing directions and size of their marketing budgets for 2009. Interestingly, as much as 60 percent of the participating airlines claim that it is important to invest more in marketing during a recession, to stimulate demand. Read more »

Use the Internet, It’s 2009

Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages and products.

Luckily though, an article in The Mail on Sunday on the 15th of February reminded me of the Internet reality that actually reigns out there outside of our office walls. Entitled “Millions lost by firms who ignore the net”, the article reveals that six out of ten British companies do not use the Internet to sell their products, even though they are quite happy to use the Internet to buy goods and services for their organizations. A survey on small businesses (up to 50 people) showed that four out of five use their website to showcase their goods rather than sell it. Even more surprising, 67 percent believed that they would not find customers online if they were to try. Considering the fact that 20 billion pounds was spent online during 2008, it feels safe to assume that they are wrong and that they are loosing out on considerable earnings by not incorporating the Internet as a serious marketing and sales channel. Read more »

Online Reputation Services and ePR

I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe www.seo-pr.com. what we have seen more and more are consultants and programs that tell you that there is a problem but can do little to implement the help needed to deal with the problem or help boost the positive impact out there.

Key questions as what to do if you company is under a brand attack online? How doe deal with that? How do you implement your online crisis management plan or for that matter create it? The list of questions goes on and on. Through Nordic eMarketing services eNews PR we have been working with companies on a multilingual scale creating in cooperation with traditional PR companies and Communication departments strategies dealing with scenarios that have had unforeseen effects on companies and peoples reputation among other.

Gourmet Iceland makes it to Web User magazine

The site IcelandGourmetGuide.com made it to the „Best New Websites“ section of Web Users, did not get a full house but three out of four stars, not all bad. Little Web 2.0 options such as interaction with each restaurant, external rating options but beside that, three stars. For me the site looks little one dimensional and as stated in the review „Sadly, the restaurant guide to Reykjavik is disappointingly thin and there‘s nowhere for interested visitors to interact“. I am how sure that the site owners will fix this.

couple of other sites on Iceland:

www.dining.is
www.travelnet.is
www.hotels.is
www.nat.is

The guy that got fired by CNN by blogging story

I was recently speaking at a conference in SMX and one of the topics I talked about was online reputation management, while me and my colleagues where talking afterwards one of the mentioned a story that I am writing about.  A producer at CNN (ex producer now) had his own blog and wrote about pop culture, politics and media, guy was recovering from a surgery and used his dead time to write and as sometimes happens his site became quite popular. Never revealing anything that could connect him to his employer he wrote about topics that where close to his heart but eventually someone found out at CNN and when the guy returned to his job his bossed called him and he was told that opinions had surfaced that had his name pined to it and he was fired. It was against the company handbook to do what he had been doing.
The moral of the story? Read the Company handbook before you start blogging and think before you write.