Pfefff, that was nice! I just got a short introduction on Indextools 10 and Indextools Rubix and I must say that it is one of the coolest tools I have seen in a long time – Analytics 2.0 welcome.
I have been using web Analytics for nearly 10 years, first just to know the number of hits, but then to more advanced tools like DeepMatrix, Webalizer, Counter.com and WebTrends to mention few. Some 3 or 4 years back (might be longer) I found Indextools on the Internet (Google) and it was a great match from where I was standing they had the tool that did the trick, but there was still something missing, some spice that makes me go hmmmm.
Indextools Rubix is that, hmmmmm!!!
This new version of Indextools is actually mind blowing to say the least and if they can keep the big words said at the introduction, then kudos to you.
Indextools has taken Web Analytics to another level, great work!
Until recently you needed some 5 URLS and good SEO knowledge to rank well and “own” the top ten results on Google, but by introducing “Google Universal Search” Google has made this littlebit harder, actually much harder. Because now SERPs might return not only text results, but also images, news, videos and other material that relates accordig to Google to your search query.
Now companies serious about their online precience need to take advantage of those different search result mediums and think of search results in much broader terms than “only” text.
You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!
Found one of coolest webs I´ve seen in a long time, grocery price comparence web on steroids. I am not joking it’s really, really cool, but not only that it is useful and even better actually helps you save money and eat healthier. Imagine that!?
Here is a scenario, you’ve been using Colgate toothpaste since you started brushing, but now you feel that they are getting to expensive so what do you do you ask this online program to find you an alternative but you want to save minimum £5 a year and justify couple of more beers at the pub.
Not only does it do that it also finds the nearest supermarket selling the product and shows you a picture of it and if you like you can get it delivered to your dopr step.
A site worth checking out, to check out this grocery price comparence site go to www.myshoppingcart.co.uk and play around with it. If you are missing a zip code find one at Google Maps UK.