Category Archives: Web 2.0 - Page 2

Tribute to the world oldest blogger or blobber as she called it

Olivia Riley has signed of at the age of 108, I have still good 60 years to blog, that if I am lucky enough to live as long as Olivia. Imagine the evolution she has witnessed and taken a active role in. This Australian woman posted some 70 blog posts over a period of a year or so, she started blogging in 2007.

I am not sure how long her blog will be kept running but try going to All About Olive and see if it still there.

I never met her, I never talked to her, I never read her blog and I just heard o Olivia yesterday but her efforts are something that needs to saluted, My grandmother never understood what I did for a living, dying thinking that I was a phone repairer (the phone was as close as I could explain the computer).

Having said that, salute to you Olivia, good luck blogging on the other side

Another case of under-cover PR at YouTube?

Clip showing a young woman in her knickers playing the new Wii Fit hula hoop game has been faked on behalf of Nintendo. The UK Telegraph and LA Times have been talking about this online video, showing at YouTube and has gotten over 500.000 views, when last reported. The guy that created it Giovanny Gutierrez has said that even though he works at an advertising firm, the video was not a viral ad for Wii. Nintendo is denaying all links to the guy. I don’t know this smells funky.

Go to YouTube and look for “Wii Fit – Why You Should Buy It For Your Girlfriend”

Trivial but good to know data

According to ITsmy.com, 49% of UK workers are banned from networking sites such as Facebook and MySpace. It looks like the UK is going the same way as Corporate America by banning social media usage. With over 52% of office workers spending a large portion of their day using these sites and such solutions as MSN, no wonder this is happening.

IndexTools Rubix sneak-peak preview

Pfefff, that was nice! I just got a short introduction on Indextools 10 and Indextools Rubix and I must say that it is one of the coolest tools I have seen in a long time – Analytics 2.0 welcome.

I have been using web Analytics for nearly 10 years, first just to know the number of hits, but then to more advanced tools like DeepMatrix, Webalizer, Counter.com and WebTrends to mention few. Some 3 or 4 years back (might be longer) I found Indextools on the Internet (Google) and it was a great match from where I was standing they had the tool that did the trick, but there was still something missing, some spice that makes me go hmmmm.

Indextools Rubix is that, hmmmmm!!!

This new version of Indextools is actually mind blowing to say the least and if they can keep the big words said at the introduction, then kudos to you.

Indextools has taken Web Analytics to another level, great work!

Your carbon footprint online

Found this fine article on Google going green so to speak, or it actually more you going with Google’s latest application by keeping track of your carbon footprint online and as long as you don’t print out the article or your carbon footprint report you should be doing great.

http://www.tech.co.uk/computing/internet-and-broadband/news/go-green-with-googles-latest-app?articleid=642811762

Google Universal Search, makes traditional SEO littlebit harder

Until recently you needed some 5 URLS and good SEO knowledge to rank well and “own” the top ten results on Google, but by introducing “Google Universal Search” Google has made this littlebit harder, actually much harder. Because now SERPs might return not only text results, but also images, news, videos and other material that relates accordig to Google to your search query.

Now companies serious about their online precience need to take advantage of those different search result mediums and think of search results in much broader terms than “only” text.

Will there be life for WEB 0.0 stuff after WEB 2.0?

You can bet your life on it! Content will still be king and don’t you ever forget it! If your focus is on the technology you’re not seeing the forest for the trees. It’s all about information and if it is valid it works! Also remember that of the 1000.000.000.000.000s of websites out there, 99.9% are still static HTML sites and that’s not going to change any time soon. So all you web >1.0 snobs will still need to wait until real changes happen and when they do, it will still be about the information they are looking for… You had better supply it or someone else will, OR ALREADY HAS!

From web 1.0 to Web 2.0 in ten years… Is 3.0 really upon us?

Remember when Office was Office 95? In a couple of steps it became Office XP and now it is Office 2007, soon to be obsolete. All that time the Web was just the good old Web 1.0… Or was it?

It’s my belief that we have gone way past web 2.0 and throughout the years development has jumped faster than from 1 to 2 in the last 10 years or so. If that is not the case at least going from 1.002 to 1.035 and from there to 2.0 might it be that 2.0 is actually still just a part of 1.0 and we have reached something around 1.0345. Is everyone confused yet?

This all started with the appearance of PC’s, file systems, FTP , email and USENET . Then came SQL, Gopher, HTTP, Java, Flash and from there emerged AJAX and Mashups among other technologies, not to forget the little matter of the whole social spectrum and all that jass. Really, what’s the real development now? I mean Flash was a great addition and, giving us the option to do real interactive animations and so on, may have been the first step to 2.0.

What will the future bring us? Is it the Semantic Web, semantic databases as Tim Berners-Lee predicted? Will the web become “Machine readable”…intelligent even? Probably, but I belive that this will be more an integrated part of the whole. How? That’s for the “Nostradamuses” of the Ineternet world to predict and for the “Edisons” to show us.

I do agree that the web will continue to develop at a fast pace for the next year, but I am not sure that anything monumental will happen in the next two or three years and we should focus on mastering what we have.

It’s my feeling that we’re wasting too much energy trying to foresee what cards will be dealt in the future while we are not playing well enough with the hand we already have. The web 2.0 and web 3.0 are fad words and in fact have no actual meaning in the minds of most “experts”, let alone “regular people”.

Just when the marketing sector is learning the ropes with the internet as a marketing medium, do we really have to go and complicate it all by telling everybody that we have passed static sites? That everyone should be using Ajax and looking into social search?

At least I know what I’m going to do. There’s life in the old dog yet and I am going to bet on traditional Internet Marketing for at least the next year or so. Let’s still focus on the real world, because in real life the majority of “normal folks” aren’t inflicted with our constant desire to upgrade to the latest software. Most end users are not technically savvy and when we market our products and services on the internet we need to bear that in mind.

Talking about WEB 2.1 or around that number

Found one of coolest webs I´ve seen in a long time, grocery price comparence web on steroids. I am not joking it’s really, really cool, but not only that it is useful and even better actually helps you save money and eat healthier. Imagine that!?

Here is a scenario, you’ve been using Colgate toothpaste since you started brushing, but now you feel that they are getting to expensive so what do you do you ask this online program to find you an alternative but you want to save minimum £5 a year and justify couple of more beers at the pub.

Not only does it do that it also finds the nearest supermarket selling the product and shows you a picture of it and if you like you can get it delivered to your dopr step.

A site worth checking out, to check out this grocery price comparence site go to www.myshoppingcart.co.uk and play around with it. If you are missing a zip code find one at Google Maps UK.

Beware of blog burnout

Blogging was the beginning of social media marketing and I am starting to see the burn-out. The miss use of large brands is so obvious and I am really sorry that the puplic has not reacted in a stronger way.

here is a good pharagraph from Steve Rubel: “Social media is obsolete. It was a wonderful term for a long time, but it’s obsolete because there’s been a blending of worlds. … There once was a clear delineation between those who create content in the social sphere and the traditional media sphere. That’s gone.”

And large corporations as staring to use this to seed information