Category Archives: Web Analytics

Do Our Web Analytics Reveal the Complete Picture?

Thoughts on “Dark Social” and related posts that have been surfacing lately.

Do Our Web Analytics Reveal the Complete Picture?

Looking upon the history of web, we realize that in its earliest stage, the web simply comprised pages of information that were linked to each other. The second stage of development saw the coming up of search engine crawlers that help you locate information on the web. Towards the end of 2003, the social networks started creating a buzz in the online world. What started as a medium for connecting with friends became a platform for sharing and spreading information. Facebook, Twitter, YouTube also turned into tools for digital marketing. To measure the actual results of these efforts, developers and engineers also created web analytic tools. Read more »

Online marketers closing the database of human buying intent

Are marketers closing the database of human intention and reaching the holy grail of marketing, with 100% transparency of the users, the people they are targeting? This evolution can be traced back to 2001 when Google opened Google Zeitgest and with that we could see and understand better the searcher and use that data to help us get better results. Microsoft opened their MSN AdLab tool and with that the dimension of age and gender was added to the equation.

Then entered the world of social media and the applications and tools that came with it and now with opt in “Check-in” applications so now the gap has been closed from the purchase and onsite analytics, to the query, from there to the social graph like who I am and who I know. From there we have the status update though micro-blogging , what am I doing and now with the help mobile phones “where am I”.

The “Check-in” is a statement of “here I am what do you have to offer?”

Has Google found a way to fix the Google gap?

Looks as missed hits may be a thing of the past as Google is bringing in a new version of their analytics code that loads at the top of the page, not at the bottom. This should help marketers understand the gap between what Google reports as clicks in their PPC/AdWords campaigns. The code will be placed as the Body tag opens in the HTML instead in the bottom as it closes.

Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read more »

Please remember internet marketing when you are creating your new web site

Individuals and organizations spend thousands making their websites, design it, choose the CMS and still do not get visitors to their sites. Companies just forget that the search engines relay on a sound technical foundation of the site to work and design agencies and in most cases CMS companies have no clue what it is that makes them tick.

We just did a project with a company that spend thousands of dollars creating their site, it all looked ok, but there were no Google referrals, it just did not exist in Google. Google had partly indexed it’s first page but beyond that nothing. In this case a small javascript for effect was killing Google’s options to crawl it.

If you are going to use the site to market on the search engines pls. have this in mind

Yahoo! Web Analytics Consultant Network, Nordic eMarketing eligibility for acceptance

Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.

Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.

Yahoo Web Analytics Now Website visitors are people, not clicks

The lates version of YWA is out, it’s actually the first version of the YWA after they bought Indextools and it’s called Yahoo Web Analytics 9.5. There have been some issues with the data micration, but now that the tool is through I can’t say anything else that I am liking the first version and even more so looking foward to the version number 10.

Most notible added features in the tool are the new Age and Gender demographics but I am really happy with is the Interest Group Catagories. Here Dennis Mortensen and his team at Yahoo! Web Analytics has designed a set of categories which enable the user to form a better profile of visitors to their site. The Interest Categories reports are used to show the most common Interest Groups site visitors belong to. Another “new” feature, or I should say upgraded feature is the visitor click Path analysis it’s looking much much better. It’s actually usefull now.

http://web.analytics.yahoo.com/

Guesses looses to data as basis for web design recommendations

Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.

This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.

http://www.useit.com/alertbox/guesses-data.html

Yahoo! Web Analytics on the fly

Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.

There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.

On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .

Yahoo! annouces the lauch of the Yahoo! Web Analytics Consultant Network (YWACN)

Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking.  I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.