Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.
Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.
The lates version of YWA is out, it’s actually the first version of the YWA after they bought Indextools and it’s called Yahoo Web Analytics 9.5. There have been some issues with the data micration, but now that the tool is through I can’t say anything else that I am liking the first version and even more so looking foward to the version number 10.
Most notible added features in the tool are the new Age and Gender demographics but I am really happy with is the Interest Group Catagories. Here Dennis Mortensen and his team at Yahoo! Web Analytics has designed a set of categories which enable the user to form a better profile of visitors to their site. The Interest Categories reports are used to show the most common Interest Groups site visitors belong to. Another “new” feature, or I should say upgraded feature is the visitor click Path analysis it’s looking much much better. It’s actually usefull now.
Jakob Nielsen just wrote a really good article on designing and using data to back it up. In short he found that 100% of the designers who provided external data were right, whereas 25% of the designers who relied on their personal opinion were right.
This underlines the importance of using data and analytics when you are desinging a web site and in designing in genereal.
Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.
There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.
On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .
Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking. I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.