We here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time. As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.
So the question is; Is Yahoo! selling the Indextools jewel Rubix?
We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …
Just came from Budapest, Hungary, with my friend Olafur from MBL. We did a two day advanced course in web analytics, with focus on Yahoo’s Indextools. The course was designed to help us gain more skills in Web Analytics and to fully utilize the tool. We did that and more, we had a great tutor Mihaela Popa and Charlie Holbech and his team made us feel at home. Great stuff, or as Dennis Mortensen would say, SUPER!
I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”
Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.
What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.
Read this: Yahoo buys indextools 80% of the functionality of Omniture for free
With Indextools being one of the hottest and sharpest looking web analytics solutions around, I must say it’s a sexy purchase. For many reasons I hope a lot of money changed hands, but I can instantly conjure up many ways in which Yahoo! can make sure it was worth their while, some of them more savoury than others. Eric T. Peterson demystifies some of the possible scenarios in this excellent article on the subject.
It’s not so long since Yahoo snatched up wonderful and precarious Flickr from under me and millions of other users without ruffling too many feathers, and I trust they will treat Indextools with the same respect! Knowing Dennis Mortensen is staying on board sure takes away most of the scepticism that first clouded my mind upon hearing the news, and ensures that I’ll await the next steps with baited breath.
Congratulations to Dennis and all our other Indextools friends. Even more so to you Yahoo! for making a smart move. I’ll keep my fingers crossed and congratulate the rest of us, each step of the way, as the future of Indexhoo unravels.
I heard somewhere that “You can’t manage what you can’t measure”. Web Analytics are understanding how a website is being used in order to tweak it performance, or is it that simple? It has been said about web analytics that the tool tells you what is happening on a web site but not why and the why might be more important than you think.
Case – the Bank:
I did a project way back with a bank that offered anybody that opened up an account through the Internet that they would match what people inserted to these accounts a pound for a pound, in my case a kronu for a kronu (with some limit though).
They bought advertisements in the national papers and the largest web portals and started promoting this unbelievable offer, but very little happened, they did no know if people came in to the site or if they did why they did not convert.
Read more »
Did you know the difference between a KPI and a Metric? KPI being Key Performance indicator and while you are at it remember that a KPI is a Metric but a Metric is not necessarily a KPI! Little like Cognac and Brandy, all Cognac is Brandy but not all Brandy is… you get my drift.
So… according to Dennis Mortensen at Indextools the seven Analytic KPI characteristics are:
1. a KPI echoes organizational goals
2. a KPI is decided by management
3. a KPI provides context
4. a KPI creates meaning on all organizational levels
5. a KPI is based on legitimate data
6. a KPI is easy to understand
7. a KPI leads to action!
So are you ready to challange Dennis on this or read more about this?
I just saw a very interesting post from my friend Matt Paines on Google Analytics affecting ranking. I have actually been seeing sites loose rank over the past months with out any clear reason, all but one are using GA.
I am going to look into this again with the information Matt has posted on his site. For those who want to read more from Matt’s post got to http://blog.xseo.com/GoogleAnalyticsdamagerankings
There is also a interesting point made by Dixon Jones on this topic at the same post.