Category Archives: Web Analytics - Page 3

Online Reputation Services and ePR

I am starting to see more and more companies out there specializing in online reputation management and ePR. We have been doing this since 2005 inspired by such good people as Greg Jarboe www.seo-pr.com. what we have seen more and more are consultants and programs that tell you that there is a problem but can do little to implement the help needed to deal with the problem or help boost the positive impact out there.

Key questions as what to do if you company is under a brand attack online? How doe deal with that? How do you implement your online crisis management plan or for that matter create it? The list of questions goes on and on. Through Nordic eMarketing services eNews PR we have been working with companies on a multilingual scale creating in cooperation with traditional PR companies and Communication departments strategies dealing with scenarios that have had unforeseen effects on companies and peoples reputation among other.

Is Indextools Rubix being sold? The Crown Jewel of Data Mining!

Great! Yahoo wants people to be able to opt outWe here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time.  As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.

So the question is; Is Yahoo! selling the Indextools jewel Rubix?

Great! Yahoo wants people to be able to opt out

Great! Yahoo wants people to be able to opt outWe and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.

One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.

I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.

But for those that we worried about loosing the whole picture, you are already loosing sights of those that are not supporting Javascript or are browsing behind tools that hide their identity. I believe that those will be the one opting out. I have also been told of studies that indicate less than 1% reading privacy and user term pages. Have you? If you find such studies, pls. post them here.

Here are couple of privacy and terms and contitions pages you should read:

Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools

And the list goes on …

Advanced partner training at Indextools

Just came from Budapest, Hungary, with my friend Olafur from MBL. We did a two day advanced course in web analytics, with focus on Yahoo’s Indextools. The course was designed to help us gain more skills in Web Analytics and to fully utilize the tool. We did that and more, we had a great tutor Mihaela Popa and Charlie Holbech and his team made us feel at home. Great stuff, or as Dennis Mortensen would say, SUPER!

Omniture really happy about Yahoo buying Indextools

I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”

Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.

What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.

Read this: Yahoo buys indextools 80% of the functionality of Omniture for free