We here at Optimize Your Web have seen a lot of activity on our blog recently where large corporations are searching for the phrase “Indextools Rubix” and showing up at our site. All of these companies are know either for their IT solutions or data mining tools. This is unusual traffic, specially over such a short time. As Yahoo has bought Indextools me and my team have been wondering what will become of Rubix as it does not make any sense for Yahoo to keep that tool as a part of their arsenal.
So the question is; Is Yahoo! selling the Indextools jewel Rubix?
We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …
Just came from Budapest, Hungary, with my friend Olafur from MBL. We did a two day advanced course in web analytics, with focus on Yahoo’s Indextools. The course was designed to help us gain more skills in Web Analytics and to fully utilize the tool. We did that and more, we had a great tutor Mihaela Popa and Charlie Holbech and his team made us feel at home. Great stuff, or as Dennis Mortensen would say, SUPER!
I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”
Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.
What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.
Read this: Yahoo buys indextools 80% of the functionality of Omniture for free