Category Archives: Web CMS

How do the Hreflang and Canonical tags help?

Google rolled out a solution for the problem that multiple language sites started facing due to Panda filter. This key was in the form of ‘hreflang’ and ‘canonical’ tags. This is Google’s way of telling site owners that they should use a regional subtag in their head tag for the website URL. This will help Google search crawlers to figure out the nature of content on each page and its relevance to a search performed. With these tags on websites, Google will comprehend that content on the site is truly intended for that region. Read more »

Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read more »

Enterprise web CMS solutions

A Enterprise Web content management or web CMS is a jungle that not all companies seam to be ready to enter. Content Pushing instead of Pulling, Multi-Lingual Support,  .Net or PHP and even Java? I see again and again even the biggest companies spending millions of dollars on their advertising campaigns and then not being able to deal with the traffic that comes in.  Read more »

Is the Jargon driving you crazy?

I am always talking to people about all kinds of Internet related stuff because of my work :-) hmmm of course and when I start talking about SEM, SEO, ROI, eROI, KPI, ASP, PHP, JSP, CPL, PPC, CMS, WCMS, CPA and ……. Their eye’s role backwards and they turn red or blue. So for those looking for information on such phrase abbreviat’s Google them or go to Wikipedia – Here is one such page: http://en.wikipedia.org/wiki/Cost_Per_Impression.

The 20, 40, 40 rule

I am often asked how we can take the technology aspect away from Internet Marketing. From my point of view the simplest way of explaining how it works is the 20 – 40 – 40 rule. I am not sure who came up with first but it’s a simple way of explaining the factors that influence marketing on the Internet. 20 stands for that technology has 20% impact on success, 40 stands for that on-site stuff has 40% effect and finally that off-site stuff such as link popularity and bookmarking has the final 40%. So if we have the 20%, the foundation ok, the tech part is out of the way and we can focus on the rest.

Here is a good link in regards of this – Holistic Internet Marketing Approach