In the SEO industry today, the problem is not lack of necessary tools, but rather which tools to be used in SEO. The answer is, “nobody can tell you”. And not because these tools are irrelevant but rather because these tools are not made with one size fits all principal. Thank god for that. The range of tools are available because there are a variety of business and within the same type of businesses, there are many approaches one takes towards company strategy, including search engine marketing.
Category Archives: Web Optimization
Google rolled out a solution for the problem that multiple language sites started facing due to Panda filter. This key was in the form of ‘hreflang’ and ‘canonical’ tags. This is Google’s way of telling site owners that they should use a regional subtag in their head tag for the website URL. This will help Google search crawlers to figure out the nature of content on each page and its relevance to a search performed. With these tags on websites, Google will comprehend that content on the site is truly intended for that region.
Reykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.
You can get more information about RIMC 2010 at www.rimc.is