Category Archives: Web Optimization - Page 2

SEO guidelines for big sites

Firstly what is a big site? Is it 10.000 pages or 100.000 or even 100.000? My experience is that sites that more than 10 .000 to 15.000 pages start to show the same symptoms, the main problem in most cases is the WCMS (web content management system), how it is used to manage the sites content.

This can be how templates are designed to show and possibly reuse content. Little problems within sites that contain millions of pages can occur again and again and grow from being a minor glitch in being a huge disaster that prevents search visibility. Read more »

Internet Marketing Conference, Reykjavik Iceland

rimc.isReykjavik Internet Marketing conference is just around the corner with speakers from Ericsson, Bing/Microsoft, Anomaly, CCP games and Icelandair to mention few. In its 6th year the conference is going to be bigger than ever, attracting a wider audience on an international basis. The conference is accompanied by an Expo that lasts all weekend, Netið 2010 (roughly translates Internet 2010). Some 40 – 50 companies are expected to show their Internet related products and services.

You can get more information about RIMC 2010 at www.rimc.is

Is the speed of your web page an important ranking factor for Google?

Fast-Loading-WebsiteA few weeks ago, Google announced its new focus on fast loading pages as part of quality involved in the searching experience. This means that Google´s ranking algorithm may take into consideration the speed of a web page.

Since Google’s ranking algorithm isn’t 100% clear, the points below are rather a theory that may improve your website ranking in Google.  Experiment if you can and share your results, here are some easy to make changes: Read more »

Should one get into Google’s real-time results?

google-real-time-search

On 7th December of 2009, Google launched real-time search results into search pages but what do these real-time results look like? Google search page results update currently discussed topics from social network sites such as Facebook, Twitter, MySpace, FriendFeed, Jaiku and Identi.ca just as they are happening.

How Google chooses the real-time results or finds out which posted messages are true is yet unknown. However, there are some things one can do. Google analyzes the content from blog posts, tweets etc. to verify the value and the quality of the posted message to place the real-time results and avoid anything that looks like spam. Later on the collected text will be used to update page rankings for every contributing user. Read more »

85 percent of travel companies make SEO the number one priority for 2010

img-bookingAccording to www.travelmole.com, the second global travel survey, 85 percent of travel companies are due to increase or maintain the same online marketing budgets for 2010, which promises to be a highly competitive year in the travel industry for internet marketing.

27 percent of the participated 227 companies including hoteliers, travel agents, tour operators and airlines expect online budgets to increase by up to 50 percent, as securing online bookings pushes for more advertising. Read more »