Recent survey carried out by Bigmouthmedia revealed that 79 out of the 100 top UK PR companies don’t offer online PR services.
Sadly, only 14% of the operations that claimed to have new media covered, published their own blogs. All in all, surprisingly as low as 11% of UK PR consultancies communicate with clients, colleagues and the wider marketplace via their blogs.
Companies nowadays still do not seem to see the real semantic difference between online press releases and digital press releases.
The following figures for October 2008 in the UK show the differences in terms of their relative search popularity:
Online PR 2,900
Online public relations 1,600
Web PR 880
Digital PR 590
Internet PR 260
Internet Public Relations 170
Digital public relations 73
I was reading a magazine the other day and I found and article in it that I found quite remarkable. So this is the scenario when Virgin MegaStore became Zavvi in the UK, they opened a website as can be expected under their brand name zavvi.co.uk and it was business as usual. But it was not, because around the same time a UK based company opened another website called zavvidirect.co.uk looking strikingly similar to the original site, this did then easily fool unsuspected online shoppers and when they advertised a limited special offer on a gaming computer people when out and ordered, filled in their credit card information, clicked on enter and waited excited for the delivery that never arrived. Just to cut a longer story short, this was corrected and Zavvi has now, through copyright laws, closed this site.
For more information on the WebUser article buy issue 192, 2008 and you should find it there on page eleven to the right above the “Gordon Ramsay Cooks up Game” article and beside the “Internet cafes under attack”.
So how can you try to prevent this?
1. Don’t shop online, just kidding… I have shopped online for over 10 years and never had problems
2. Shop with established online shops such as Amazon
3. If you don’t want to do that, Google the name of the shop you want to buy through
a. If there only or mostly negative activity, don’t shop
b. If there no activity, then that should also ring bells, I would then wait a little to see how things evolve
4. When looking at the forums or blogs and you see one or two negative posts and you really want to shop with them, send the company an email and ask them to explain why these customers are negative
5. Only shop with companies that use PayPal or other recognized payment systems
6. Don’t use debit cards use Credit Cards, they work in a different way and are to my knowledge more secure
Good luck shopping!
College of mine pointed a blog post to me written by Peter Kent, author, SEO for Dummies. The post claims that 80% of search engine marketing consultants are scammers and I must say that I agree. I have seen some poor samples of SEO consultancy to even the biggest companies.
In the post there is also a mention of flash designed webs having poor visability, even though I have seen search optimized flash sites they tend to have lesser chance than other and I must also say that I agree with Peter when he claims not having seen evidence showing that flash sites are indexable, I have but for me it’s rather a question of the ranking.
The rule is that you do not hire anyone that says he/she can get to the top 10, even if he has done it for another client, different clients have different needs.
Another thing is be carefull of what tools you use, many are just there to collect information about you and your activities, understand trends and so on.
Get case studies and references to verify that they are correct.
Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.
Recently I found occasion to reprimand Google for poor Icelandic spelling They promptly corrected the situation and what’s more, lately I’ve seen some indications that Google is tackling Icelandic Grammar! If true, my hat is off to Google. I always give kudos to someone that takes the time to learn our (beautiful but a little challenging) language which is spoken by only 300 thousand people!
Relatively free from outside influence for much of the ca. 1.100 years since Iceland’s discovery and settlement, icelandic has retained an inflectional grammar comparable to that of Latin or, more closely, Old Norse and Old English.
Unless search engines actively learn the language, Icelandic users have to accommodate for the search engine’s illiteracy by entering their searches in various cases, numbers, genders, tenses and then do it all over again with the definite article etc… I’ll spare you the gory details but believe me… I will be following Google’s learning progress with my fingers crossed. Moreover it’ll make my SEO work so much more effective. Welcome to the wonderful world of inflected languages.
Well if they have a no-follow on them then they are no good for SEO/SEM. But should you be getting links only becuase of your SEO efforts? The short answer is no, you should be getting you links because of you content from sites that alsi have content related to yours, those links are worth their weight in gold (how much does a link weigh?). Good content is also great when it comes to link baiting, that is getting sites to link to you because you have great information on your site.
This is how ever a catch 22, meaning that you need links to exist at Google, it’s a little like getting a new phone number and nobody calls becuase nobody knows your new number, but as soon as the word spreds your phone won’t stop.
So who is the ideal link partner? First stop would be the same web sites linking to your competitor, next stop would be searching for link pages related to your sector, you might want to search for “travel links” or “post travel links” if you are a travel site, then you might want to narrow it down if you are a hotel to hotel links and so on.
But all of this does not answer the question, how important are inbound links? They are important and from where we stand they are about 40% (even more) of the total organic result factor of your favorite search engine. Of the three catagories of links you can have for your self they are around 70%, with the two other internal and outbound links sharing the remining 30%.
For those not sure Internal links refers to the number of links coming from within your site. There has been some debate on how important those links are, but we have found that they can play a major role when trying to get your site seen.
If you want to make internal links work for you, firt make sure that you cross link your important related pages and have a good sitemap for the crawlers to see and better yet crawl. Do NOT use the No-Follow on you internal links, exept if it is a part of some thought out strategy.
Don’t use such text links as “read more” or “click here” use meaningful phrases that reflect the content you are pointing to, don’t over do it.
Internal links do nly boost link popularity and increase the visibility of your whole website. Have this in mind when you design you site.
Other type of links would be, incoming links and outgoing links and we will write about them later.
The biggest mistake company do is to presume that search Marketing is easy and unlike all other marketing efforts search marketing can be done in-house. First of all in-house SEO/SEM returns around 38% return on investment. The same study indicates that by using professional services the ROI on you search marketing efforts is 110%.
I often get the excuse that it is to late to start any Internat marketing efforts and the competitors have take all the best spots. For me this is a little like advertising in a newspaper, the advertising spots might be sold out but there is another day to morrow and another version of the paper go for that then.
The main pont is that as long as you take it seriously, understand that it cost’s money and is not a magic solution to all your marketing efforts you should be ok. Treat the Internet like any other marketing tool, don’t let the tech guy’s tell you what can be done and what can’t and it’s all possible. Finally, as I have often said if someone say’s they can guarantee you a spot at the top, run out, as fast as you can.
Just saw this great post at the Top Rank Blog where Lee Odden takes a video interview with Andy Atkins Kruger, a fellow multilingual search marketing specialist.
“Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages?”
Reccomended read and view for everyone going multilingual on Internet marketing.