Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it.
If your services or products are listed on Google Map, your businesses offers, that are relevant to a special area of searched keyword, will be listed on page one above the first regular result. People will also see the exact address of you businesses and users’ reviews about your products and services. Read more »
Unfortunately, Search Engine Optimization (SEO) firms cannot directly control how search engines rank pages. Therefore, many people will tell you that there is no certainty of achieving a top 10 ranking on Google or any other local search engine.
However, a guarantee of up to 98 percent can be achieved if the following key stages are met and well performed. Read more »
Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.
Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read more »