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Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by…

How to get your website above the regular results on Google – without paying for it

Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it. If your services or products are…

5 simple steps to optimize your website for Bing, the new Microsoft search engine

After all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google. Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by…

Is it possible to be guaranteed a top 10 ranking on Google or any other search engine?

Unfortunately, Search Engine Optimization (SEO) firms cannot directly control how search engines rank pages. Therefore, many people will tell you that there is no certainty of achieving a top 10 ranking on Google or any other local search engine.  However, a guarantee of up to 98 percent can be achieved if the following key stages…

Do search engines trust your website?

Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam. Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine…

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