Category Archives: Web Optimization - Page 3

Paid links and their real effect on your Google rankings

A website’s ranking is based on the analysis of those websites that link back. This link-based analysis is a very good way to measure a website’s value and can help greatly improve the quality of web search. To get a good ranking on Google the quality of links is the most important aspect followed by the quantity.

There are numerous websites one can buy links from to get them to link to your website. Some webmasters and SEO use this method of buying and or selling links regardless of their quality in order to increase popularity on the Internet. However, search engines do not support paid links. Google even has an official form for webmasters to report paid links. Read more »

How to get your website above the regular results on Google – without paying for it

Since last summer, Google has changed its algorithm so that search results now automatically include relevant local results. For many businesses this is an important feature that can increase the amount of visitors to their web site and also the overall awareness of their website without paying for it.

If your services or products are listed on Google Map, your businesses offers, that are relevant to a special area of searched keyword, will be listed on page one above the first regular result. People will also see the exact address of you businesses and users’ reviews about your products and services. Read more »

5 simple steps to optimize your website for Bing, the new Microsoft search engine

bing-search-engine-optimizationAfter all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.

Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.  Read more »

Is it possible to be guaranteed a top 10 ranking on Google or any other search engine?

Unfortunately, Search Engine Optimization (SEO) firms cannot directly control how search engines rank pages. Therefore, many people will tell you that there is no certainty of achieving a top 10 ranking on Google or any other local search engine.

 However, a guarantee of up to 98 percent can be achieved if the following key stages are met and well performed. Read more »

Do search engines trust your website?

Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.

Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read more »