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Using user-friendly URLs for your web site

Often overlooked but important is the role of URLs, so going from yoursite.com/?pageid=123&sub12 to yoursite.com/our_services/ not only helps the user verbally say the URL but also the search engines to connect it to something meaningful. This is even more important when you have product or service pages so going from a

Rand Fishkin Keynotes

Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb. We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage. He is starting with

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of

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