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Using user-friendly URLs for your web site

Often overlooked but important is the role of URLs, so going from yoursite.com/?pageid=123&sub12 to yoursite.com/our_services/ not only helps the user verbally say the URL but also the search engines to connect it to something meaningful. This is even more important when you have product or service pages so going from a URL that looks like…

Rand Fishkin Keynotes

Welcome to today’s live blogging from the Reykjavik Internet Marketing Conference here on OptimizeYourWeb. We are getting under way right away, as is often the way of things. The welcome speech from Ingvar Hjálmarsson was light and entertaining but now the keynote speaker Rand Fiskin is on stage. He is starting with something of a…

Internet consumer trends in Scandinavia

At Nordic eMarketing, one of our big goals right now is help even more companies to increase and strengthen their presence on the Scandinavian markets. We are therefore really excited about the latest report on digital media consumer behavior and trends in the Nordic and Baltic countries, from one of Scandinavia’s largest telecom providers, Telia…

Use the Internet, It’s 2009

Sometimes its good to be taken back a few steps and being reminded of the world that is inhabited by “normal” Internet users. Working professionally everyday with the Internet as a sales and marketing channel, easily makes you loose the perspective of those people. The people that are the end receivers of our clients messages…

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