Last year Microsoft and Google told about their partnership with Facebook and recently Yahoo! and Twitter started their cooperation. This will add to Yahoo! services by allowing Yahoo members to access their personal Twitter accounts across the portal’s online properties like Yahoo! mail, Flickr etc. Yahoo! has been known for it’s stable audience and brands using Twitter should benefit from that.
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I was travelling in the UK recently and saw on the front page of the London Evening Standard news about the UK being the first country to open up a rehab centre for Internet and computer game junkies. What was shocking (but not surprising) was how young the kids were that needed to go into rehab because of their Internet addiction. As stated in the paper children as young as twelve will need to go “cold turkey” in a residential unit to help them fight their addiction and to help them take on the world again they will be taught face to face social skills.
So now we will have people going to IA and GA meetings as recovering Internet/Gamingholic. Good luck!
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The American marketing and advertising research company, Nielsen, provides an up-to-date understanding of consumers and markets worldwide with the Top U.S. Search Providers report for January 2010.
The total number of web searches conducted during January 2010 was 10,272,099. Nielsen Online estimated a total of 8.1 billion web searches in comparison to November last year, which also indicated a 9.6% increase in overall web searches during the same month in 2008.
As Microsoft and Yahoo! have now received regulatory clearance to form the Yahoo! and Microsoft Search Alliance in the USA and the European Union they can now offer more reach to potential customers offering a search ad inventory from both the Yahoo! and Microsoft networks.
The combined audience of Yahoo and Microsoft is over 150 million searchers in the U.S and some 577 million searchers worldwide so there is much to be gained through this joined venture.
After all the rumours, Microsoft and Yahoo finally agreed to merge their search services to compete with the grand search engine, Google.
Microsoft’s new search engine – Bing will power the Yahoo search engine, while Yahoo Search Marketing will be powered by Microsoft AdCenter. Yahoo rankings are going to change once it is replaced by Bing, so if Microsoft’s search offerings have not been of any concern to you before, now is the time to become familiar with it’s rules and ways to optimize your website for Bing.