Category Archives: Yahoo - Page 3

Do search engines trust your website?

Five years ago, Yahoo engineers wrote about TrustRank, an algorithm used to fight spam in the search results. TrustRank works in such way that it semi-automatically separates trustworthy and good quality pages from spam.

Spam-pages get higher-than-deserved rankings in a search engine’s results and today any professional SEO optimizers, Google or any other search engine uses Trust Rank or similar techniques against spam. Read more »

Yahoo! Web Analytics Consultant Network, Nordic eMarketing eligibility for acceptance

Yahoo has announced that Nordic eMarketing is one of the companies eligibile for the Yahoo! Web Analytics Consultant Network or the YWACN, which is scheduled to launch by the end of this month.

Yahoo! Web Analytics, aka Indextools, has been upgraded to version 9.5 and is loaded with nice new features such as the user demographics and some 50 customizable actions. These are but few of the new features that we at Nordic eMarketing are learning how to use and work with in behalf of the projects we are managing.

Where do Yahoo! Web Analytics get its Demographic data?

Well first of all Yahoo! has some 550.000.000 unique visitors every month and those visitors are giving their data away by signing and out of various services such as Flickr, del.icio.us, Kelkoo (a shopping search engine which operates in 10 European countries), Yahoo! Answers, Yahoo! Messenger, Yahoo! Mail serving over 260 million users, Yahoo! GeoCities, and Yahoo! Finance, Yahoo! Games, Yahoo! Gallery, Yahoo! Buzz and more. This data is a sample of information collected across the Yahoo Network.

A list of some of the Yahoo! owned sites and services:

http://answers.yahoo.com/question/index?qid=20081007214624AAfLXEF and
http://en.wikipedia.org/wiki/List_of_Yahoo!-owned_sites_and_services+Yahoo+owned+web+sites

Yahoo! Web Analytics on the fly

Yahoo! Web Analytics are going through huge changes and I am really excited what is on the horizon over the next months. The data migration is taking place from the old Indextools data-centre to the new Yahoo! Data-centre.

There are also some new YWA features on the horizon and am really hopeful that we will be seeing some of the promising Rubix features, that is more data mining options and if Yahoo! has inherited some of the old Indextools mentality I am hopeful that we will see some nifty enhancements to functionality based on feature requests from users.

On my wish-list is that we will see some light behavioural targeting options. Now I just need to hold my breath for couple of weeks and see what the future has stored for Yahoo! Web Analytics and my clients. You might want to follow up at the Blog of Dennis Mortensen http://visualrevenue.com/blog/ .

Yahoo! annouces the lauch of the Yahoo! Web Analytics Consultant Network (YWACN)

Yahoo! just announced the launch of the Yahoo! Web Analytics Consultant Network (YWACN) which will replace the good old IndexTools Partner Program. It’s great and exciting to that Yahoo! is moving and that Dennis and his team in the US and Hungary are still alive and kicking.  I am looking forward seeing the latest updates on the system and actually also reading the book Dennis Mortensen wrote onWeb Analytics. Met Dennis at the SES NY at the Yahoo! stand and he was very excited about the book and knowing him the quality of it will be great.