We and NeM have been strong advocates of Indextools over the years and for us when Yahoo bought the tool it was a bit of a shock. We have how ever over come and adapt and now feel that their lies an opportunity in this for everybody, specially those with little budget or are using Google Analytics.
One of our clients got an email from Yahoo yesterday with the new terms and conditions for Yahoo! Indextools and his main concerns are how firm Yahoo is on the fact that they want people to be able to opt out of being measured. That means that if visitors are coming to site and do not want to be seen or measured at the site they are visiting they can do so with a push of a button at the site’s privacy page.
I believe that Google is not doing this and Yahoo is the first to go this way with web analytics. I also believe that when some privacy laws are made about the usage of the Internet this will be the norm.
Here are couple of privacy and terms and contitions pages you should read:
Google, for their tools and search
Amazon, for their site
Alexa, for their site and tools
MSN/Live, for their site and tools
Yahoo, for their site and tools
And the list goes on …
Finally I must say, now that Adobe has made Flash indexable Google launches their Flash indexing algorithm. As most SEO people know the big problem with Flash-based websites has been that they could not be properly indexed by the likes of Google and Yahoo. Flash websites have been favored by marketers and advertisers for a long time, because of the ability to create rich, interactive Web experiences and now they can be indexed by Google, now let’s see what Yahoo and MSN do.
Does this show under you title in Google Results? “This site may harm your computer.” If so get a Google Webmaster Tools account and identified the pages containing the malware the hacker left behind on your web. After you have removed it goto the http://www.stopbadware.org/home/faq#partnerwarnings-remove site and let them know.
I have hear that that as Google clamps down tighter on typical and easier webspamming it drives spammers to engage in more nefarious behaviors to get links, that leads to hacking.
Sometimes you just can’t win
I believe that Omniture is really happy about Yahoo buying Indextools or as stated on their site “We at Omniture congratulate IndexTools and welcome Yahoo! back to the Web analytics business. Let’s be clear though: this move by Yahoo! was done to compete with Google. IndexTools does not compete “toe to toe” with Omniture.”
Yahoo it seams is not going to go the Google / MSN way with web analytics, but to provide a fully functional enterprise web analytics tool for clients around the world for free.
What happens to Omniture, Webtrends or any of the guy’s selling their tool when a tool like Indextools enters the market and for free.
Read this: Yahoo buys indextools 80% of the functionality of Omniture for free
With Indextools being one of the hottest and sharpest looking web analytics solutions around, I must say it’s a sexy purchase. For many reasons I hope a lot of money changed hands, but I can instantly conjure up many ways in which Yahoo! can make sure it was worth their while, some of them more savoury than others. Eric T. Peterson demystifies some of the possible scenarios in this excellent article on the subject.
It’s not so long since Yahoo snatched up wonderful and precarious Flickr from under me and millions of other users without ruffling too many feathers, and I trust they will treat Indextools with the same respect! Knowing Dennis Mortensen is staying on board sure takes away most of the scepticism that first clouded my mind upon hearing the news, and ensures that I’ll await the next steps with baited breath.
Congratulations to Dennis and all our other Indextools friends. Even more so to you Yahoo! for making a smart move. I’ll keep my fingers crossed and congratulate the rest of us, each step of the way, as the future of Indexhoo unravels.
A recent study IndexTools has reinforced Microsoft’s claim that their paid search product converts much better than Google’s across a broad range of search verticals. The study was not a small one either, covering over 15 Million visitors from paid search, Indextools found that Microsoft Adcenter adverts converted into sales around 20% better than Google’s AdWords product.
There is a great article on this at Dixons Jones Receptional News Site.
You can also read about the Paid Search Study at the Visual Revenue site.
Andy Atkins Kruger feels that Microsoft should drop the Yahoo deal “there’s no global benefit!”. But what does it mean? This post at Multilingual Search on the global effect of the Yahoo/Microsoft deal is one of the longest blog-posts I have seen, but however gives an in-depth answer into the real impact of all of this. The final verdict is “Drop Yahoo deal Microsoft, there’s no global benefit!”.
But why is that? Andy thinks it’s short and sweet “it seems like a deal driven by US egos”.
Great post Andy!
My college and search guru Danny Sullivan once said something like this:
“Tap into the tail, and you’ve got sizable traffic, as well as traffic that often is reported to convert better than less general terms.”
There are number of companies that forget the long-tail of search both for SEM and PPC and by doing that they are missing out on great opportunities reaching possible clients, my experience is that the long tail search words often have much higher conversion, do cost less to buy through PPC and there for have much higher ROI (eROI).
Let’s say that you have a big site, tens of thousands of pages. If you optimise 100 pages for the same amount of phrases and all of them are ranking well you will still get the bulk of your search engine traffic through search terms that you have not optimised for, these would be the long tail search phrases.
By understanding what the long-tail of search stands for you can then use that knowledge to reduce PPC cost and increase eROI (ROI). While the phrase; Hotel in central London, returns traffic on hotels central, central London and Hotels London you can but a [ ] around it and then you have a exact match (Google), then there is advanced match (Yahoo) and so on.
By using a mixture of broad mach, exact match, phrase match and negative match you can maximise your conversion and the eROI on you PPC campaign. More here http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100
And finally always use web Analytic tools like IndexTools to monitor your campaigns, I can’t recommend using Google to monitor Google and Yahoo, MSN or MIVA will never allow you to monitor their traffic through GA so to get the best picture use a third party solution like IndexTools or Webtrends.