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Diadora launches #MakeItBright

Diadora #MakeItBright

Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a “spectacular relay run is about to take place in February” this year across Europe. According the #MakeItBright campaign landing page they are…

Interview with Kristján Már Hauksson COO at SMFB Engine

King of Content at the Content Marketing Norway

Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015

The Geox Seven Day Rain Test

Goex just launched their latest shoe collection with a really good story told through Video using the amplification of social media to help endorse their great products. The video’s accompanying the launch of next years select are called “Geox Amphibiox: One Man For 7 Days In Nonstop Rain” and they tell a story of Tom…

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