Here are couple of thoughts when it comes to paid media and why it should be used as a part of a communication mix. Paid leads to earned It can be argued that it’s the other way around, but again it has to do with the quality of the idea behind it
Diadora, who recently choose SMFB as their creative agency has seen the first fruit of SMFB labour go live. Though not much is known about the final campaign execution Diadora has reviled that a "spectacular relay run is about to take place in February" this year across Europe. According the #MakeItBright
// Interview with Kristján Már Hauksson from SMFB Engine Kristján Már Hauksson, COO of the digital activation agency SMFB Engine, has been nominated King of Content at the Content Marketing Norway Awards. Naturally, we talked about his views on content marketing. Posted by Fanbooster on Wednesday, May 27, 2015
Holiday greetings from Iceland and my team at Nordic eMarketing (… about 43% of it – The others also say hi! ). Happy holidays and have a great 2014. Big thanks for 2013 and we are really looking forward to great 2014.
Goex just launched their latest shoe collection with a really good story told through Video using the amplification of social media to help endorse their great products. The video's accompanying the launch of next years select are called "Geox Amphibiox: One Man For 7 Days In Nonstop Rain" and they